What is a sales and catering platform?

A sales and catering platform is a software solution designed to help hotels manage group sales, event bookings, and catering operations. It streamlines the sales process from inquiry to contract, ensuring efficient communication between hotel teams and event organizers. These platforms enable hoteliers to track leads, send proposals, manage event space availability, handle catering orders, and generate contracts—all within a centralized system. Advanced platforms also offer automation for task management, reporting, and forecasting, helping sales teams maximize revenue opportunities. By digitizing manual processes, Sales & Catering Platforms improve efficiency, reduce errors, and enhance the guest experience. Some solutions are standalone, while others are part of larger property management or revenue management ecosystems.

Who is a sales and catering platform for?

Sales and catering platforms are designed for hotels, resorts, conference centers, and event venues that manage group bookings, meetings, and banquets. The key stakeholders using these platforms include:

• Sales and Events Teams: Handle RFPs, track leads, and close group sales.
• Catering Managers: Plan and manage food & beverage orders for events.
• Revenue and Finance Teams: Forecast revenue from group bookings and generate reports.
• Operations Teams: Coordinate with sales and catering for smooth event execution.
• General Managers and Owners: Gain insights into group business performance.

These platforms are used by independent hotels, multi-property chains, and large-scale event venues to improve efficiency and boost revenue from meetings and events.

What other systems does a sales and catering platform integrate with?

A sales and catering platform integrates with various hotel systems to ensure seamless operations and data flow. Key integrations include:

• Property Management Systems (PMS): Syncs room availability, guest profiles, and billing (e.g., Opera PMS, Shiji, HotelTime, Hotelogix).
• Customer Relationship Management (CRM): Manages leads, customer interactions, and email marketing (e.g., Cendyn CRM, Revinate).
• Revenue Management Systems (RMS): Helps optimize pricing for group sales (e.g., IDeaS, Duetto).
• Event Diagramming Software: Visualizes room layouts and seating plans (e.g., Social Tables, MeetingMatrix).
• Point-of-Sale (POS) Systems: Manages catering orders and F&B sales (e.g., Oracle MICROS Simphony, Infrasys).
• Business Intelligence and Reporting Tools: Enhances data analysis and forecasting (e.g., Juyo Analytics, Demand Calendar).