Product Customer Data Platform
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Customer Data Platform

By Ireckonu
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CDP+

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Li Hawkins

Project management & innovation

About Li Hawkins

Overview

Launch year

2015

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Compatible integrations

2

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Description

Ireckonu's CDP consolidates data points from all hospitality technology systems to generate a Single Guest Profile with all information. Hotel marketers use insights from guest profiles to personalize services and offerings for each guest. Ideal for hotel chains, Ireckonu CDP caters to hospitality businesses seeking to elevate guest satisfaction and improve marketing communications. With seamless integration capabilities amd easy implementation into existing systems, hotels streamline operations without disrupting workflows or additional tools. Whether it's enhancing guest interactions or optimizing marketing strategies, Ireckonu CDP empowers hotels to deliver exceptional in-person and digital guest experiences.

Details

Infrastructure detailsCloud
Support languagesEN
CategoryBusiness intelligence
SubcategoryCustomer Data Platform (CDP)
Integrations
IndustryHospitality
This solution is suitable for:Enterprise hotel chains, Medium and small hotel groups, Independent hotels, Resort properties, Hospitality management companies, Asset management companies

Screenshots, videos and other resources

Product features

Customer Data Unification

Centralized Data Warehouse
Create Unlimited Number Of Lists
Customer Profiling
Data Deduplication
Deterministic Matching (match customers when there is some explicit identifier)
Guest Profile Enrichment
Guest Profiles
Hard Profile Merging (combine profiles into a single profile record)
Probabilistic Matching (merging of records high likelihood it is same user)
Secured Data Protection
Segmented Messaging (Reservation Type, Demographics)
Soft Profile Merging (keep original records entries)

Data Analytics and Reporting CDP

Advertising (DSPs, Facebook, Google Marketing Platform, etc)
Business intelligence And Analytics
Campaign Analytics
CRM Module
Dashboarding And Data Visualization
Data Access with Expert Options
Data Analysis And Reporting
Email/Marketing Automation (MailChimp, Sendgrid, Salesforce Marketing Cloud, etc)
Hotel Facilities Integrations
Loyalty Program Management
Payments Integrations

Data Cleansing, Transformation and Enrichment

Customer Lifetime Value (CLV) Prediction
Demographic Enrichment (age, gender, he number of kids, occupation, etc)
Predictive Segmentation (Lookalike Modeling)
Propensity Models (Likelihood to visit, convert, purchase, churn, open, etc)
Purchase Behavior Enrichment (affinity to purchase in specific channels, etc)
Recommendation Predictive Model (Content or Product affinity, next best action, etc)

Management and Optimization CDP

Automated Data Gathering And Integration
Automated Pre-Stay Emails
Centralized Multi-Hotel/Multi-Brand Solution
Centralized User And Role Management
Corporate Login (Portal)
Emailing Automation (Pre and Post Stay)
Multi-Lingual
Multi-Property Management
Real Time Data Collection
Unlimited Users

Support Level

Office Hours Online Support
24/7 Online Support
E-Training / Online Training
Dedicated Account manager and Implementation Manager
Dedicated customer success manager
Dedicated onboarding specialist

Integrations

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Infor HMS (Hospitality Management Solution)

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Vendor: Infor HospitalityCategory: Hospitality operationsSubcategory: Property Management System (PMS)
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Stayplease Operations

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Vendor: StaypleaseCategory: Hospitality operationsSubcategory: Back Office Operations Software

Technical specifications

Specifications
Configurations

The onboarding process for Ireckonu IknowU is streamlined and efficient. Our team works closely with clients to understand their specific needs and requirements. We provide comprehensive training sessions to ensure that users are proficient in utilizing the platform effectively. Additionally, our support team is readily available to address any questions or concerns that may arise during the onboarding process, ensuring a smooth transition and successful implementation for our clients.

Scalability

Ireckonu IknowU offers exceptional scalability to accommodate the evolving needs of businesses of all sizes. Whether you operate a small independent hotel or a large chain, our platform is designed to scale effortlessly with your growth. With robust architecture and flexible configurations, Ireckonu IknowU can seamlessly expand to support increased data volume, user demands, and additional functionalities, ensuring that your operations remain efficient and effective as your business expands.

Fee structure

Per room per month with implementation fee
Starting from:
$5
Pricing:

Ireckonu Customer Data Platform offers a flexible pricing model tailored to meet our clients' diverse needs. We're priced per room per month based on various factors, including the size of your organization, the scope of deployment, and the specific features required. We provide transparent pricing structures with options for both subscription-based models and custom enterprise agreements. Additionally, our team works closely with each client to ensure pricing aligns with their budgetary constraints while delivering exceptional value and ROI.

Buyers

FAQs