Product Mabrian for Hotels
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Mabrian for Hotels

By Mabrian Technologies
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Mabrian for Hotels

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Mabrian TechnologiesBusiness Development Manager
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Li Hawkins

Project management & innovation

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Overview

Launch year

2013

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Compatible integrations

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Description

Mabrian for Hotels is a powerful data analytics platform designed to revolutionize revenue management and strategic decision-making for hotels. With a primary focus on maximizing occupancy and revenue, our product offers unique insights into market trends, competitor performance, and guest preferences. Ideal for independent hotels, chains, and small groups, Mabrian for Hotels caters to businesses of all sizes seeking to gain a competitive edge in the dynamic hospitality industry.

One of its standout features is its ability to provide real-time data and predictive analytics, empowering hoteliers to make informed decisions swiftly. Additionally, our platform offers seamless integration capabilities, ensuring easy implementation into existing systems without the need for extensive IT resources or disruptions to operations. With Mabrian for Hotels, hoteliers can unlock actionable insights and drive sustainable growth effortlessly.

 

Details

Infrastructure detailsCloud
Support languagesENAR
CategoryBusiness intelligence
SubcategoryMarket Intelligence Tools
Integrations

The data access service offered by Mabrian Technologies is available through a direct connection via an API (Application Programming Interface). This access allows users to query and download all the data and indicators provided by the Mabrian Database through its cloud-based query platform.

IndustryHospitality
This solution is suitable for:Enterprise hotel chains, Medium and small hotel groups, Independent hotels, Resort properties, Airport hotels, Hostels and budget accommodations, Vacation rental and short stay rental management companies, Hospitality management companies, Asset management companies

Screenshots, videos and other resources

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Product features

Dashboards, Analytics and Reporting

Alerts and Notifications
Booking Pattern Analysis
Corporate Reporting
Custom Reports
Dashboarding And Data Visualization
Food & Beverage Reporting, Analysis & Forecasting
Market Insights Reporting
Other Income Forecasting, Reporting & Analysis
Reporting And Analytics
Social Media Monitoring
Performance Reporting

Competitor Benchmarking

Competitor Strategy Monitoring
Room Rate Comparison
Competitor Market Segment Mix Reporting

Data Intelligence And Analysis

48 months Historical Data Analysis
Alternative Accommodation Data
Demand Heatmap
Expense Analysis
Flight Search Data
Historical Trend Analysis
Local Event Monitoring And Database
Revenue Analysis
Segmented data with Different Time Periods
Vacation Rental Rate Intelligence
Market Segments Analysis (Discount, Leisure, Groups, Corporate, Retail, Government, Wholesale)

Integration, Connectivity And APIs BI

Open API

Optimization BI

Excel Export
Multi-Currency Support
Notifications
OTA Rank Tracking
Room and Rate Type Filtering
Smart Compset
Roll-up and drill-down views
Mapping layer for multi-systems

Rate Monitoring and Parity BI

12-month Parity Monitoring

General Market Intelligence

Social Media Integration/Bookings

Business Intelligence

Attribution Reporting
Calendar View
Create Custom Reports On The Fly
KPI Dashboard
Performance Data
Version Control
Market Segments Analysis (Discount, Leisure, Groups, Corporate, Retail, Government, Wholesale)
Usage Report

Support Level

Office Hours Online Support
24/7 Online Support
E-Training / Online Training
Dedicated Account manager and Implementation Manager
Dedicated customer success manager
Dedicated onboarding specialist
In-product help and walk throughs

Integrations

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Business Intelligence

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Vendor: LighthouseCategory: Business intelligenceSubcategory: Business Intelligence Tools (BI)

Technical specifications

Specifications

The data access service offered by Mabrian Technologies is available through a direct connection via an API (Application Programming Interface). This access allows users to query and download all the data and indicators provided by the Mabrian Database through its cloud-based query platform.

Configurations

The onboarding process for Mabrian for Hotels is designed to be seamless and efficient. Upon subscription, our dedicated team works closely with clients to understand their specific needs and goals. We provide comprehensive training sessions to ensure users are proficient in navigating the platform and extracting valuable insights. With our intuitive interface and personalized support, hoteliers can quickly integrate Mabrian for Hotels into their operations, empowering them to make data-driven decisions and maximize revenue potential from day one.

Scalability

Mabrian for Hotels offers exceptional scalability, empowering hotels of all sizes to effectively harness its robust analytics platform. Whether you're a boutique hotel or a large-scale resort chain, our solution seamlessly adapts to your needs, accommodating fluctuations in data volume and user demand effortlessly. With a scalable architecture designed to handle varying levels of data processing, Mabrian for Hotels ensures consistent performance and reliability, enabling hoteliers to derive actionable insights regardless of their scale or scope.

Fee structure

Annual Flat Fee
Pricing:

Mabrian for Hotels offers a flexible pricing model tailored to meet the diverse needs of our clients in the hospitality industry. Our pricing structure is designed to provide transparent and predictable costs, ensuring affordability without compromising on the quality of our service. We offer customizable plans based on factors such as the scale of the hotel, desired features, and usage volume, allowing hotels to select the option that best aligns with their budget and requirements. Additionally, we provide transparent pricing with no hidden fees, enabling hotels to confidently plan and budget for our innovative analytics solutions.

Buyers

FAQs

What are our data sources?

We work with reliable data providers with global coverage, that guarantee data representativeness as well as compliance with International Personal Data Protection laws. Our data sources are as varied as the different modules we offer for tourism analysis. Tourist behaviour: we analyse spontaneous interactions on Social Media and Opinion platforms related to the tourism sector in order to extract indicators based on visitors’ interests and perceptions. Accommodation offer for a specific destination (hotels and alternative accommodation): we work with data from OTAs (Online Travel Agencies) and tourism reservation platforms. Air connectivity: we analyse patterns related to air schedules, flight searches, flight bookings via data from the main GDSs (Global Distribution System) and companies specialised in monitoring air connectivity. Spend at destination: we analyse patterns of Spend for visitors to a destination based on credit and debit card usage (or equivalent digital means). This data comes from the main providers of payment channels. Presence and mobility: we monitor presence and mobility of visitors through their mobile devices’ connectivity to antennas located in the destination. This data comes from mobile network companies that are present in the destination.

Do we cover all destinations worldwide?

Yes, we are able to offer our services for any tourist destination in the world, provided that there is sufficient data generated in order for indicators to be representative. We analyse the feasibility for each specific case based on the destination and desired service modules.

How does the service work?

Our service is based primarily on a subscription to our Travel Intelligence platform. It is a cloud-based tool which offers 24/7 access to information and indicators derived from the analysis of the different data modules included in the contract. This information is available in graph and table format as well as in downloadable formats (csv, Excel and png). The service is supplemented with training, ongoing monitoring and consulting support on how best to use the indicators in order to incorporate them in decision-making processes. We also offer on-demand reporting services (recurring or ad-hoc).

Can Mabrian’s indicators be integrated in external platforms?

Yes, we also provide an API (Application Programming Interface) connection service which facilitates the integration and update of the information offered on our Travel Intelligence platform into other systems. We also offer the possibility of integrating the client’s own data sources into the platform. These need to be studied on a case-by-case basis.

Who uses our services?

We support tourism destinations at any level (country, region, city) as well as companies in the hotel and transport sectors, consulting companies related to tourism (marketing, promotion, strategy, investment, etc.). You can see some of our clients on our website.

What is the purpose of Travel Intelligence?

The main use for Travel Intelligence is better decision-making based on up-to-date indicators which provide a real-time overview of the tourism context, which is not possible to obtain via traditional market investigation. These decisions can focus on a number of areas, some of which are shown below, but we highly recommend you take a look at our use cases for a more practical overview. Tourism Strategy: What tourist products can help me to deseasonalise my destination? What type of visitor am I interested in attracting? Marketing and Tourism Promotion: where is my potential demand coming from? What should I do and when can I attract them? Is my campaign having any impact? Revenue Management: Are there peaks in demand from a certain market? Can I combine my pricing strategy with flight prices to my destination? Investment / Expansion: should I renovate my hotel? What is the accommodation offer at destination like and what is the price range? Should I open a hotel in a new destination?

How are the perception and satisfaction indexes calculated?

The perception and satisfaction indexes related to different aspects of a tourist destination are obtained through Big Data and Natural Language Processing techniques applied to the spontaneous tourist mentions found on Social Media and online tourism portals. Artificial Intelligence and Machine Learning techniques enable us to identify interest as well as sentiment found in the mentions in order to create indicators such as the Perception of Security Index, Hotel Satisfaction Index, Global Tourist Product Index, etc.