Product Competitive Benchmarking
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Competitive Benchmarking

By STR, part of CoStar Group
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Unmatched Data Quality and Participation

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Li Hawkins

Project management & innovation

About Li Hawkins

Overview

Launch year

1985

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Compatible integrations

16

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Description

STR Global's Competitive Benchmarking offers robust analytics to evaluate a property's performance against competitors, empowering informed decision-making and strategic planning. Ideal for various businesses in the hospitality sector, including independent hotels, chains, and travel management companies, this tool aids in optimizing operations and enhancing market competitiveness. With its standalone functionality, it seamlessly integrates into existing systems, eliminating the need for complex integrations and ensuring quick and hassle-free implementation for users.

Details

Infrastructure detailsCloud, Multi-Property
Support languagesEN
CategoryBusiness intelligence
SubcategoryCompetitive Benchmarking
Integrations
IndustryHospitality
This solution is suitable for:Enterprise hotel chains, Medium and small hotel groups, Independent hotels, Resort properties, Airport hotels, Serviced apartments and extended-stay properties, Hostels and budget accommodations, Vacation rental and short stay rental management companies, Hospitality management companies, Asset management companies, Conference centers and event spaces, Restaurants, cafes and retail

Screenshots, videos and other resources

Product features

Dashboards, Analytics and Reporting

Corporate Reporting
Custom Dashboards
Custom Reports
Daily Reporting
Dashboarding And Data Visualization
Market Insights Reporting
Reporting And Analytics
Sales Analytics
Sales Data
Performance Reporting

Competitor Benchmarking

Competitor Strategy Monitoring
Room Rate Comparison
Competitor's Weekly Calendar
Competitor Market Segment Mix Reporting

Data Intelligence And Analysis

48 months Historical Data Analysis
Demand Calendar For Next 365 Days
Demand Heatmap
Expense Analysis
Future Market Demand Data
Historical Trend Analysis
Hotel Search Data
Market Demand Pulse
Revenue Analysis
Segmented data with Different Time Periods
Market Segments Analysis (Discount, Leisure, Groups, Corporate, Retail, Government, Wholesale)

Integration, Connectivity And APIs BI

Optimization BI

Data mapped to the 11th edition of the USALI
Excel Export
Market On-The-Books (OTB) Data (if supported)
Multi-Currency Support
On the Books (OTB) Comparisons
Real Time Data Collection
Workflow Automations

Business Intelligence

Calendar View
Create Custom Reports On The Fly
Net Revenue KPIs
Performance Data
View Key Performance Indicators Across Portfolio Of Properties
Occupancy On-The-Books (OTB) Data (if supported)
Market Segments Analysis (Discount, Leisure, Groups, Corporate, Retail, Government, Wholesale)
Pickup Analysis
Net revenue reporting
NetRevPAR and profit dashboards

Forecasting BI

Demand Pace Analysis
Five-Year Forecasting
Future Market Demand Data

Meeting And Events Intelligence

Support Level

Local / Regional Support in Middle East and Africa
Office Hours Online Support
Chat
E-Training / Online Training
Dedicated Account manager and Implementation Manager
Dedicated customer success manager
Dedicated onboarding specialist
Webinars and courses
Self service onboarding tool
In-product help and walk throughs

Integrations

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Atomize RMS

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Vendor: AtomizeCategory: Commercial and distributionSubcategory: Revenue Management System (RMS)
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OPERA 5 Property Management

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Vendor: Oracle HospitalityCategory: Hospitality operationsSubcategory: Property Management System (PMS)
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OPERA Cloud Property Management

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Vendor: Oracle HospitalityCategory: Hospitality operationsSubcategory: Property Management System (PMS)
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Shiji Distribution

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Vendor: ShijiCategory: Commercial and distributionSubcategory: Connectivity / Integration Platforms
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Shiji Daylight PMS

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Vendor: ShijiCategory: Hospitality operationsSubcategory: Property Management System (PMS)
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IDeaS G3 RMS

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Vendor: IDeaS - a SAS CompanyCategory: Commercial and distributionSubcategory: Revenue Management System (RMS)
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IDeaS SmartSpace

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Vendor: IDeaS - a SAS CompanyCategory: Business intelligenceSubcategory: Business Intelligence Tools (BI)
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IDeaS RevPlan

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Vendor: IDeaS - a SAS CompanyCategory: Business intelligenceSubcategory: Business Intelligence Tools (BI)
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IDeaS Optix

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Vendor: IDeaS - a SAS CompanyCategory: Business intelligenceSubcategory: Business Intelligence Tools (BI)
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IDeaS Function Space Revenue Management

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Vendor: IDeaS - a SAS CompanyCategory: Commercial and distributionSubcategory: Revenue Management System (RMS)
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Duetto RMS

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Vendor: DuettoCategory: Commercial and distributionSubcategory: Revenue Management System (RMS)
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HotelIQ

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Vendor: HotelIQCategory: Business intelligenceSubcategory: Business Intelligence Tools (BI)
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Data Management for Hotel Assets by Fairmas

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Vendor: FairmasCategory: Business intelligenceSubcategory: Business Intelligence Tools (BI)
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Revenue Planning & Analytics by Fairmas

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Vendor: FairmasCategory: Business intelligenceSubcategory: Financial planning and reporting
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FairPlanner by Fairmas

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Vendor: FairmasCategory: Business intelligenceSubcategory: Financial planning and reporting
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Shiji Concept Spa & Leisure

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Vendor: ShijiCategory: Hospitality operationsSubcategory: Spa / Golf / Club management software

Technical specifications

Specifications
Configurations

The onboarding process for STR Global's Competitive Benchmarking begins with a thorough consultation to understand your business needs and goals. Our expert team then guides you through the setup process, ensuring seamless integration with your existing systems and data sources. Training sessions are provided to familiarize your team with the platform, and ongoing support is available to address any questions or issues that may arise, ensuring a smooth transition and optimal utilization of our benchmarking solutions.

Scalability

STR Global's Competitive Benchmarking solution offers scalability to meet the diverse needs of businesses across the hospitality industry. Whether you operate a single independent hotel or manage a global chain, our platform scales effortlessly to accommodate your growth. With flexible subscription options and customizable features, you can tailor the solution to align with your evolving requirements. Our robust infrastructure ensures reliable performance even as your business expands, providing consistent insights and analysis to drive strategic decisions at any scale.

Fee structure

Price Per User
Pricing:

STR Global's Competitive Benchmarking pricing model is tailored to suit the needs of diverse businesses in the hospitality industry. We offer flexible subscription plans based on factors such as the number of properties, the level of detail required, and additional customization options. Our transparent pricing structure ensures affordability and scalability, allowing businesses of all sizes to access valuable competitive insights without compromising on quality or functionality. Contact our sales team to discuss pricing options tailored to your specific requirements and budget.

Buyers

FAQs

How can my hotel participate with STR?

If you are affiliated with a chain, please contact your corporate office, because many major chains, management and ownership companies have made provisions for their hotels to participate. If your chain does not participate or you are an independent hotel, please contact us directly for assistance.

How does STR collect data?

On a daily, weekly and monthly basis, STR processes performance data from hotels all around the world. This data is submitted straight from the source: chain headquarters, management companies, owners and directly from independent hotels. The data is checked for accuracy and for adherence to our reporting guidelines.

How does STR forecast markets?

STR’s Market Forecasts are created in partnership with leading forecasting company, Tourism Economics. Our historic market data, market event information, and both general and local economic indicators, are combined to predict the behavior of the hotels in each market. Tourism Economics applies its economic model and analysis found in the report. Each market is handled uniquely and has its own best-fit forecast model that provides the highest rate of forecast accuracy. For example, as London accommodates many international visitors, currency exchange will be a more significant indicator than in Manchester, as this market is driven predominately by domestic demand.

What data does STR collect from hotels?

We collect rooms available, rooms sold and net room revenue on a monthly, weekly and daily basis. We also collect data broken down by source of business (transient, group and contract) and source of revenue (room, F&B and other). On an annual basis, we process profitability data by department. In a growing number of markets, we collect forward occupancy data. Learn more about Historical Benchmarking Data Reporting Guidelines.

Where can I find participation list for my country?

Please get in touch to discuss participation lists for your markets.

Are training resources available?

All training is automated throughout the software. Users have confirmed the ease of use, helpful nature of guides and tutorials, and an overwhelmingly positive product experience. In addition to product demos with your STR representative, we also recommend our webinar titled “Unlocking CoStar: A Guide for Benchmark Users,” which will take you through the features of product that will be most valuable for hoteliers.

Can I automate my data on STR?

Please contact integration@str.com for information on automating your data feed.