Integrations

Technical specifications

Advisor

Advisory Services

Reach out to one of ExploreTECH`s experts

Li Hawkins

Project management & innovation

About Li Hawkins

Overview

Launch year

2003

Compatible integrations

Description

Above-Property level insights to optimise your hotel portfolio’s performance and profitability. See how you can shift market share, uncover new opportunities, and improve your portfolio performance at every level. Get perfect clarity into what's happening across the markets you compete in, including overall market dynamics, your share of actualized events, and group activity by segment.This tool is excellent for Hotels with key focus on MICE segment, Medium or large conference and event hotels. Hotel clusters, hotel groups and chains of all sizes. Global / Regional Sales Offices supporting a portfolio. Hotel management companies and ownership companies.

Details

Infrastructure detailsStand-alone, Cloud, Multi-Property

Support languagesEN

CategoryBusiness intelligence

SubcategoryMarket Intelligence Tools

Integrations

No, there is no requirement for an integration.

IndustryHospitality

Screenshots, videos and other resources

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Product features

Dashboards, Analytics and Reporting

Alerts and Notifications

Booking Pattern Analysis

Corporate Reporting

Custom Alerts

Custom Dashboards

Custom Reports

Customizable Notifications And Alerts

Daily Reporting

Dashboarding And Data Visualization

Market Insights Reporting

Reporting And Analytics

Sales Analytics

Sales Data

Sales Reporting

Sales Team Productivity Tracking

Scheduled Reports

Performance Reporting

Competitor Benchmarking

Competitor Strategy Monitoring

Data Intelligence And Analysis

48 months Historical Data Analysis

Historical Trend Analysis

Market Demand Pulse

Segmented data with Different Time Periods

Market Segments Analysis (Discount, Leisure, Groups, Corporate, Retail, Government, Wholesale)

Integration, Connectivity And APIs BI

Optimization BI

Excel Export

Rate Monitoring and Parity BI

General Market Intelligence

Business Intelligence

Attribution Reporting

Business and Marketing Plans

Calendar View

Collaboration & Commenting

Create Custom Reports On The Fly

Customizable Data Hierarchies

File Attachments

Flexible Role Based Reporting

KPI Dashboard

Lost Business Data

Performance Data

View Key Performance Indicators Across Portfolio Of Properties

Market Segments Analysis (Discount, Leisure, Groups, Corporate, Retail, Government, Wholesale)

Support Level

Local / Regional Support in Middle East and Africa

24/7 Online Support

E-Training / Online Training

Dedicated Account manager and Implementation Manager

Dedicated customer success manager

Dedicated onboarding specialist

Webinars and courses

Integrations

Filter:

Clear filter

Hotelogix Property Management System

Vendor verified

Vendor: HotelogixCategory: Hospitality operationsSubcategory: Property Management System (PMS)

AxisRooms Revenue Manager

Vendor verified

Vendor: HotelogixCategory: Commercial and distributionSubcategory: Revenue Management System (RMS)

Hotelogix Multi Property Manager

Vendor verified

Vendor: HotelogixCategory: Hospitality operationsSubcategory: Property Management System (PMS)

Technical specifications

Specifications

https://www.knowland.com/market-analytics/

Configurations

The technology supplier has to do the set up from the back end, and training for the client is part of the pricing.

Scalability

Fee structure

Monthly Flat Fee

Pricing:

Minimum 12 months term.

Buyers

FAQs

What is AMC?

AMC stands for Association Management Company. An AMC is a professional service company that provides management services for associations, usually on a fee-for-service basis. AMCs can provide administrative support, professional staff, and even office space, technology, and equipment an association needs to operate. Most association management companies manage several associations from one location. They usually provide a range of benefits including shared technology systems, and access to expert specialized staff. Associations utilizing their services benefit by eliminating the management of day-to-day tasks. AMCs may take a commission from the hotels selected to host a meeting, but sometimes they do not. This depends on the contracted agreement the AMC has with their association client. Knowland products and tools will list the AMC an association uses and the contact within the AMC when this information is known. This way, a user can contact the correct person associated with the planning of the group’s meeting.

What is considered as Association?

In general, an association is a group of persons banded together for a specific purpose. If an unincorporated association’s purpose is charitable, educational, and/or scientific in nature, it can qualify as a Section 501(c)(3) organization (also called a public charity). Contributions to Section 501(c)(3) are tax deductible. Other names for associations include society, college (ex: College of American Pathologists), and academy (ex: American Academy of Orthopedic Surgeons), among others.

What is considered as the Comp Set?

Comp set is short for competitive set. Hotels choose other hotels that they feel they most closely compete with to define their comp set. Hotels benchmark their performance off of the aggregate of their performance, so it drives their revenue/available room index. A hotel’s understanding of their market as a whole is one of the chief results and goals of defining and following a comp set.

What is considered as Corporate?

Corporate, or corporate group, is the market segment used to categorize any for-profit company. There are numerous subsets under the corporate market such as technology, banking, finance, pharmaceutical, etc.

What is considered as Government?

The government market segment is one of the main market segments a hotel chooses to pursue, although it tends to be highly specialized and complex in the way in which planners within the segment book meetings. Generally, planners of government meetings seek the per diem rate and sometimes source their meetings thru the GSA, which can add layers of complexity to the booking process.

What is Market Segment?

Most hotels divide organizations that hold groups and meetings into one of several categories of business called market segments. Sales managers at hotels are generally assigned to one or more of these market segments as a focus for their sales activities. From the segment to which they are assigned, they cultivate and develop group opportunities for their hotel.

What are Past Events?

At Knowland, past events refers to the meetings and group events that an organization has held in the past. Under an organization’s “Past Events” tab in the Knowland tool, a user can see the months in which meetings were held, see the types of hotels that have been booked previously, the arrival/departure pattern of a group, and the amount of meeting space the group has utilized for previous meetings. This type of insight into a group’s booking patterns can allow a user to formulate deeper and more effective strategies about what groups to pursue and ways in which they might improve proactive sales tactics.

What is the Readerboard?

A readerboard is the display board found in the meeting space area of a hotel that lists the meetings at the hotel happening that day, the times of the sessions, and the name of the meeting room being used.

What is SMERF?

An acronym, this market segment consists of groups and meetings that fall into the categories of Social, Military, Educational, Religious, and Fraternal.

What is SMMP?

An SMMP is a Strategic Meeting Management Program. Found mostly in corporate groups, an SMMP is a complex procurement-driven set of rules and regulations that govern and guide a company’s meeting planning efforts. The goal of an SMMP is to track meeting spend so that it can be analyzed and leveraged to create savings within the corporation, resulting in cost savings and risk mitigation.

What is a Subset?

Knowland’s database divides each of the major market segments (Corporate, Association, SMERF, and Government) into subsets. A subset is the breakdown of a main market segment into the subcategories of group classification that make up that main segment. This is done so that sales managers who are assigned to a very specific market subset within a main market can filter search results and find the groups that match the way in which they are deployed.

What is a Third-Party Planner?

A third-party planner is a meeting planner who books meetings and groups on behalf of an organization. He or she is compensated by a commission (usually 10 percent) paid by the hotel that is confirmed to be the host of the meeting booked.

Cendyn Market Analytics (formerly Knowland)

Enterprise-level insights optimize your portfolio’s performance and profitability.

Dashboards, Analytics and Reporting

Competitor Benchmarking

Data Intelligence And Analysis

Integration, Connectivity And APIs BI

Optimization BI

Rate Monitoring and Parity BI

General Market Intelligence

Business Intelligence

Support Level

Monthly Flat Fee