As a cloud-based Customer Data Platform (CDP) and CRM platform that offers an ultimate all-in-one solution tailored specifically for the hospitality industry, Cendyn CRM excels at marketing automation across channels, guest journey automation, and sales CRM. With Cendyn CRM, hoteliers gain complete control over their valuable guest database, ensuring personalized interactions across all channels that amplify guest satisfaction and drive more direct bookings.

Cendyn CRM

Customer Relationship Management System (CRM)

Build long-term relationships and recognize your loyal customers by utilizing our reward management capabilities to reward each unique guest with unique rewards. Create memorable experiences with our comprehensive eLoyalty solution, powered by our award-winning CMS and seamlessly manage your own content, images and offers. Personalize the guest experience with our bespoke member portal, allowing members to sign in, view loyalty status, redeem rewards, receive offers and more. Deliver customized, dynamic multilanguage communications and recognize members with personalized offers, member rates and more.&nbsp;

Cendyn Loyalty

Customer Loyalty Software

Cendyn Guestrev® combines science and automation to deliver precise pricing suggestions at every level, empowering revenue managers to personalize pricing effortlessly. Streamline your strategy with real-time adaptability and boost profits across all segments. Highlights Total profit optimizationEvaluate and understand your property’s mix of revenue and profit centers holistically and more strategically with up to nine categories of ancillary revenue, custom to your hotel. Dynamic pricing solutionsCendyn Guestrev provides open pricing recommendations by room category and market segment. It analyzes demand velocity for each room category independently, considering factors like perceived value, guests’ willingness to pay, and dynamic demand and availability indicators. Synchronize PMS dataForecast accurately, price with certainty, and make quick, agile decisions. Synchronize your PMS data in real time so you can look at the most accurate picture of your data. Unlock true guest valueCendyn Guestrev employs the most accurate valuation of your guest’s true revenue potential at the segment level. Understand your guest’s willingness to buy, distribution cost — down to market segment and booking channel — and total profitability while on-property.

Cendyn Guestrev®

Revenue Management System (RMS)

Spend more time on analysis and strategy rather than acquiring data. With 55 standard out-of-the-box reports and Revintel’s BI solution, Compose, seamlessly create your own custom brand-matched interactive visualizations in a variety of formats.The easy-to-use interface promotes cross-team collaboration. Marketing can view real-time campaign performance; sales can monitor negotiated accounts by tracking performance at the rate code level; and, of course, revenue managers can view the full picture of ancillary and room revenue at the agency, corporate and portfolio level.The easy drag &amp; drop functionality for reports makes it simple for anyone on your team to build and analyze custom dashboards and reports in just minutes – no complex spreadsheets or programming required.

Cendyn Revintel

Business Intelligence Tools (BI)

Built using the core strategy of Guestrev’s transient forecast tools, Grouprev provides an unconstrained view and projections into group business at the micro-segment level.Presented with a floor, optimal and ceiling bid rate, sales managers can confidently quote a rate that is based on the expected total revenue and winning probability at the micro-segment level.Maximize total hotel revenue and profit. In addition to being captured and factored into the displacement value, the ancillary profit is also considered in the total value of any group opportunity. Hotels can define their ancillary categories and corresponding profit margins.Enjoy total meeting space management while simplifying the “catering free sell” process. Set rules to “open” and “close” your function space for catering-only business while establishing a booking target per function room.&nbsp;

Cendyn Grouprev®

Seize first-responder advantage and dramatically increase group bookings by replying to RFPs in minutes. Easily add pre-designed descriptive overviews, floor plans, menus and detailed specifics of your meeting and event facilities.Tailor each sales proposal based on the recipient by using native language or compelling video content, for example, to help you stand out. Automatically embed your F&amp;B with Cendyn’s eMenus. Visually tell a story so your client can picture their event at your hotel!Through multiple integrations with the leading sales &amp; catering applications, ‘rates and dates’ are instantly and accurately published to your proposal, saving time, and reducing errors.Inbox alerts notify you in real time the moment a prospect opens your eProposal, allowing you to reach out directly while the event is top of mind.

Cendyn Proposals

Group and Events RFP Tool

<h3>A CMS built for hoteliers</h3> Cendyn’s CMS deftly manages content and scales with your growth. Drive website engagement and urgency with robust personalization features and easy to use administrative functionality such as room configuration, rate adjustments, booking widgets and more, to convert lookers into bookers. <h3>Sophisticated content personalization engine</h3> Cendyn’s CMS harnesses the power of user data, driving clicks and conversions by serving personalized content, offers, and imagery based on data pulled from multiple sources such as the booking engine, PMS, CRM, stay data and more. <h3>An integrated CMS</h3> An integrated CMS platform to drive direct bookings. Leverage an integrated booking engine and CRM platform to provide a truly personalized booking experience for every guest.

Cendyn Web

Website Solutions

Integrate your most important data and centralize all relevant profile, reservation and production data at the account level.&nbsp;Eliminate time-consuming sales tasks and increase productivity with a full account and opportunity lifecycle management.Track each step of the sales stage and gain full visibility of your sales pipeline, from the lead to when the business is won.Create highly bespoke, automatic and ad hoc sales campaigns targeting your corporate clients and travel agents.

B2B CRM

<h1>Manage, revise and publish online menus in real time</h1><h2>Showcase food and beverage options for group and social events</h2> <ul><li>Visual selling: Take full advantage of visually rich and fully interactive design, content, and imagery via a mobile-friendly, custom URL or QR code to promote premium catering offers and F&amp;B upsells.</li><li>Custom filters &amp; tags: Create custom filters and tags to enable planners to quickly view specific menu items, such as gluten-free or vegetarian options, and search by specific tags relevant to your offerings, such as local flavor and more.</li><li>Automate menu updates: Still endlessly updating a PDF file on your corporate website? eMenus brings flexibility and ease to managing menus. Load and edit menus in real time using a content management system (CMS) that facilitates quick changes and sharing the most up-to-date information with your sales and catering systems. Publish your menus instantly online, saving time and money over paper menus.</li><li>Integrated with your proposals: Our seamless integration with eProposal allows you to include your menus within each sales proposal. Choose specific menu categories to include or filter with tags.&nbsp;</li></ul>

Cendyn Catering

Hotel Contactless Solutions

We offer comprehensive connectivity to all major distribution channels, while prioritizing conversion on your most profitable channel: your website. Our five-star support team of revenue, marketing and sales experts works proactively to ensure success for your hotel.

Cendyn CRS

Central Reservation System (CRS)

Hotels that switch to our booking engine routinely see significant increases in conversion rates and direct bookings. Boost direct revenue with dynamic pricing and unique merchandising capabilities.

Cendyn Booking Engine

Booking Engine (IBE)

If a lower price is found on another site, our rate matching tool automatically adjusts your published rates to match or beat that price (based on configurable settings).

Cendyn Rate Match®

Rate Shopping Tool | ExploreTECH

Capture demand and drive direct bookings by managing your digital ads and metasearch campaigns from one platform.A unified solution designed to empower hotels in seamlessly overseeing digital ads and metasearch campaigns. Unleash the potential for a remarkable 30% surge in direct bookings through our robust, all-encompassing ads management solution.Capture ready-to-book travelers at the right time of their journey, when they're looking for your hotel via Google Hotel Ads, Tripadvisor, Trivago or Kayak. Sell smarter online with exclusive metasearch features and bidding models to increase your direct revenue.

Cendyn Digital Marketing Platform

Marketing Platform

Derek Stevens

Office

Cendyn

A hotel distribution specialist supports our partners with viable solutions for optimizing distribution performance, ability to create cost-effective distribution strategies that achieve and improve visibility and long-term profitability combined with in-depth knowledge of reservations, central reservations systems, channel management, digital marketing, distribution, Sales, Meeting & Events.

With over 20 years’ experience in the hospitality industry at a senior level and has managed comprehensive e-distribution strategies for multi-unit hotel groups in the Middle East region with Rotana Hotels, Hilton International, Damac Hotels, Roda Hotels, Carlton Hotels, Jannah Hotels & J5 Hotels.

Hotel distribution optimization expert

Angie Lacia

Li Hawkins is an experienced professional with a strong entrepreneurial mindset and leadership abilities. She has a diverse background in management roles and possesses a deep appreciation for innovation, collaboration, and integrity. Her key areas of expertise include project management, hotel development, relationship building, strategic planning, asset management, financial performance analysis, and understanding key objectives in terms of what technology is required based on the requirements of a specific business.Li is known for her clear communication, effective presentation skills, and ability to work well under pressure while meeting deadlines.