SHR Group is the premier global specialist technology and service provider for the hotel sector, dedicated to ensuring our clients remain always ahead in a fast-paced and competitive market.

Our primary focus is driving revenue, optimizing efficiency and enriching guest experiences. We proudly offer an AI-powered suite of comprehensive tools and digital services designed to work individually or harmoniously together, enabling hotels and resorts to fine-tune their distribution, understand guest intent and increase profitability.

Headquartered in Houston, we are a global business with offices in Barcelona, Singapore and Limerick.

SHR empowers hotels and resorts to increase revenue and customer lifetime value at every step of the guest journey by combining immense potential of AI with a dynamic product suite comprising integrated and automated products and services.

Alongside SHR’s suite of products the company also has SHR Hotel Services, which focuses on equipping the hospitality industry with a unique competitive edge delivered through exceptional digital services and consultancy.