Product SHR CRS
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Comprehensive CRS solution to seamlessly connect with hundreds of global booking platforms in addition to our robust direct booking channel options.

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Tomasz JanczakHead of Marketing- Accommodation- DACH/MEA/NE
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Overview

Launch year

2009

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Compatible integrations

41

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Last Updated

10 Sep 2025

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Description

The CRS provides centralized control and optimization for managing distribution across various selling channels such as websites, call centers, OTAs, GDS, and metasearch. It provides real-time updates and easy implementation of hotel distribution strategies. The tool integrates with the hotel tech ecosystem, including PMS, OTA, RMS, CRM, and payments, and offers revenue management controls to increase REVPAR. The AI assistant provides time-saving in application language translations and content generation and enforces best practices. Overall, the CRS helps users streamline distribution, improve efficiency, and maximize revenue.

Details

Infrastructure detailsCloud, Open API, Multi-Property
Support languagesEN
CategoryCommercial and distribution
SubcategoryCentral Reservation System (CRS)
Integrations

Dedicated integrations team to assist with the certification for customers and vendors. The CRS connects to hundreds of selling channels, over 50 PMSs in addition to multiple payment gateways, CRMs and RMSs.

IndustryHospitality
This solution is suitable for:Enterprise hotel chains

Screenshots, videos and other resources

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    Product features

    Hospitality Reporting And Data Analytics

    Channel Performance
    Custom Reports
    Daily Reporting
    Flexible Role Based Reporting
    Guest Management Dashboard
    Report Exporting
    Reporting And Analytics
    Scheduled Reports

    Room And Rates Management

    Automated Room-Type Pricing
    Availability Restrictions
    Blended Rates And Promotions
    Bulk Updating
    Derived Rates
    Dynamic pricing options based on availability and number of bookings
    Geotargeted Pricing Module
    Group Reservations Management
    Inventory Grid
    Inventory Management
    Inventory Restrictions (Allocations & Overbookings)
    Lead Days Restrictions
    Lenght of Stay (LOS) Restrictions
    Policies (Cancellation, Guarantee & Payment)
    Rate Packaging Handling Functionality
    Yielding (Revenue Management) Module

    IBE Conversion Boosters

    A/B Testing And Optimization
    Booking Abandonment Recapture
    Customizable Exit Intent Modals
    Google Hotel Ads Integration
    Mobile Optimized/Responsive
    Multi-Lingual (Guest Facing)
    Rate Plan Comparisons
    Room Substitutions
    Tripadvisor Review Integration
    Urgency Messaging Widget
    Automated Reporting
    URL Brand protection

    Admin And Content Management

    Automated Messages Based on PMS Data
    Call Center Functionality
    Centralized User And Role Management
    Channel Management And OTA Distribution
    Guest Profiles
    Multi-Currency Support
    Multi-Lingual
    Multi-Property Management
    Reservation Management

    Cross-Platform Connectivity / Integrations

    Connect To Main GDSs
    Connected Channels (Only Core OTA)
    Integrated Booking Engine
    Integrated Channel Manager
    Metasearch Connectivity
    Mobile App
    PMS Integration
    RMS Integration

    Support Level

    Office Hours Online Support
    24/7 Online Support
    E-Training / Online Training
    Dedicated Account manager and Implementation Manager
    Dedicated customer success manager
    Dedicated onboarding specialist
    Webinars and courses

    Integrations

    Filter:

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    SHR RMS

    verifiedVendor verified
    Vendor: Access Hospitality, The Access Group's hospitality divisionCategory: Commercial and distributionSubcategory: Revenue Management System (RMS)
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    Horizon Distribution

    verifiedVendor verified
    Vendor: ShijiCategory: Commercial and distributionSubcategory: Connectivity / Integration Platforms

    AI Powered

    product-image

    Cendyn Loyalty

    verifiedVendor verified
    Vendor: CendynCategory: Guest and traveler techSubcategory: Customer Loyalty Software
    product-image

    OPERA Cloud Property Management (PMS)

    verifiedVendor verified
    Vendor: Oracle HospitalityCategory: Hospitality operationsSubcategory: Property Management System (PMS)
    product-image

    Oracle Hospitality Integration Platform ( OHIP )

    verifiedVendor verified
    Vendor: Oracle HospitalityCategory: Commercial and distributionSubcategory: Connectivity / Integration Platforms

    AI Powered

    product-image

    Duetto GameChanger

    verifiedVendor verified
    Vendor: DuettoCategory: Commercial and distributionSubcategory: Revenue Management System (RMS)
    product-image

    Quicktext

    verifiedVendor verified
    Vendor: QuicktextCategory: Guest and traveler techSubcategory: Website chatbots
    product-image

    SHR Booking Engine

    verifiedVendor verified
    Vendor: Access Hospitality, The Access Group's hospitality divisionCategory: Commercial and distributionSubcategory: Booking Engine (IBE)
    product-image

    SHR CRM

    verifiedVendor verified
    Vendor: Access Hospitality, The Access Group's hospitality divisionCategory: Guest and traveler techSubcategory: Customer Relationship Management System (CRM)
    product-image

    Stayntouch Hotel PMS

    verifiedVendor verified
    Vendor: StayntouchCategory: Hospitality operationsSubcategory: Property Management System (PMS)
    product-image

    Infor HMS (Hospitality Management Solution)

    verifiedVendor verified
    Vendor: Infor HospitalityCategory: Hospitality operationsSubcategory: Property Management System (PMS)
    product-image

    Versa PMS

    verifiedVendor verified
    Vendor: AgilysysCategory: Hospitality operationsSubcategory: Property Management System (PMS)
    product-image

    The SiteMinder platform

    verifiedVendor verified
    Vendor: SiteMinderCategory: Commercial and distributionSubcategory: Channel Manager

    AI Native

    product-image

    IDeaS G3 RMS

    verifiedVendor verified
    Vendor: IDeaS - a SAS CompanyCategory: Commercial and distributionSubcategory: Revenue Management System (RMS)

    AI Powered

    product-image

    Cendyn Digital Marketing Platform

    verifiedVendor verified
    Vendor: CendynCategory: Commercial and distributionSubcategory: Marketing Platform
    product-image

    Agilysys Spa

    verifiedVendor verified
    Vendor: AgilysysCategory: Hospitality operationsSubcategory: Spa / Golf / Club management software
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    Agilysys Golf

    verifiedVendor verified
    Vendor: AgilysysCategory: Hospitality operationsSubcategory: Spa / Golf / Club management software
    product-image

    Agilysys Sales & Catering

    verifiedVendor verified
    Vendor: AgilysysCategory: Hospitality operationsSubcategory: Sales and catering platform
    product-image

    OPERA 5 Property Management (PMS)

    verifiedVendor verified
    Vendor: Oracle HospitalityCategory: Hospitality operationsSubcategory: Property Management System (PMS)
    product-image

    Umni AI Chatbot

    verifiedVendor verified
    Vendor: UmniCategory: Guest and traveler techSubcategory: Website chatbots
    product-image

    Blastness - IMS

    verifiedVendor verified
    Vendor: BlastnessCategory: Business intelligenceSubcategory: Business Intelligence Tools (BI)
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    Blastness - Business Intelligence

    verifiedVendor verified
    Vendor: BlastnessCategory: Business intelligenceSubcategory: Business Intelligence Tools (BI)
    product-image

    Blastness - Rate Shopper + Parity Check

    verifiedVendor verified
    Vendor: BlastnessCategory: Business intelligenceSubcategory: Rate Shopping Tools

    AI Powered

    product-image

    Blastness - RMS

    verifiedVendor verified
    Vendor: BlastnessCategory: Commercial and distributionSubcategory: Revenue Management System (RMS)

    AI Powered

    product-image

    Blastness - Market Intelligence

    verifiedVendor verified
    Vendor: BlastnessCategory: Business intelligenceSubcategory: Market Intelligence Tools

    AI Powered

    product-image

    360° - CRM & Central Data Platform

    verifiedVendor verified
    Vendor: dailypointCategory: Guest and traveler techSubcategory: Customer Relationship Management System (CRM)
    product-image

    Stayntouch Hotel PMS

    verifiedVendor verified
    Vendor: StayntouchCategory: Hospitality operationsSubcategory: Property Management System (PMS)
    product-image

    Horizon Distribution

    verifiedVendor verified
    Vendor: ShijiCategory: Commercial and distributionSubcategory: Connectivity / Integration Platforms
    product-image

    SHR Booking Engine

    verifiedVendor verified
    Vendor: Access Hospitality, The Access Group's hospitality divisionCategory: Commercial and distributionSubcategory: Booking Engine (IBE)
    product-image

    SHR CRM

    verifiedVendor verified
    Vendor: Access Hospitality, The Access Group's hospitality divisionCategory: Guest and traveler techSubcategory: Customer Relationship Management System (CRM)
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    GuestChat

    verifiedVendor verified
    Vendor: GuestChatCategory: Guest and traveler techSubcategory: Website chatbots
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    myHotel

    verifiedVendor verified
    Vendor: NEORCHACategory: Guest and traveler techSubcategory: Guest stay and journey management platforms
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    myCheckIn (eReg and eFolio)

    verifiedVendor verified
    Vendor: NEORCHACategory: Hospitality operationsSubcategory: E-registration and identity verification
    product-image

    Infor HMS (Hospitality Management Solution)

    verifiedVendor verified
    Vendor: Infor HospitalityCategory: Hospitality operationsSubcategory: Property Management System (PMS)
    product-image

    myCheckIn (eReg and eFolio)

    verifiedVendor verified
    Vendor: NEORCHACategory: Hospitality operationsSubcategory: E-registration and identity verification
    product-image

    RezGain Channel Manager

    partially_perifiedPartially verified
    Vendor: RateGainCategory: Commercial and distributionSubcategory: Channel Manager
    product-image

    Apaleo Open PMS

    partially_perifiedPartially verified
    Vendor: ApaleoCategory: Hospitality operationsSubcategory: Property Management System (PMS)
    product-image

    Agilysys Veras PMS

    unverifiedUnverified
    Vendor: AgilysysCategory: Hospitality operationsSubcategory: Property Management System (PMS)
    product-image

    STAAH Channel Manager

    unverifiedUnverified
    Vendor: Access Hospitality, The Access Group's hospitality divisionCategory: Commercial and distributionSubcategory: Channel Manager
    product-image

    RezGain Channel Manager

    partially_perifiedPartially verified
    Vendor: RateGainCategory: Commercial and distributionSubcategory: Channel Manager
    product-image

    Mews PMS

    unverifiedUnverified
    Vendor: MewsCategory: Hospitality operationsSubcategory: Property Management System (PMS)

    Technical specifications

    Specifications

    Native CRS integrations with SHR's booking engine, call center. Native CRS integrations with SHR's RMS and CRM with loyalty module. Distribution and content APIs available for custom solutions and projects powered by the CRS. SHR's products are web based solutions.

    Configurations

    An onboarding project manager is assigned to oversee the process and will consult with the customer on the system setup, third party vendor coordination as well as provide training and system documentation. The timeline will be established at the start of the project based on the complexity of the property or group and integrations involved.

    Scalability

    Multi-property and chain level configuration and management to expedite processes and established standards. All users and specific access to all menu areas may be defined and controlled by the hotelier

    Fee structure

    Monthly Flat Fee
    Pricing:

    Per room per month pricing Transactional pricing Revenue share pricing

    Buyers

    FAQs