Published 28-01-2024

The Future of Tech Procurement in Hospitality and Travel: A Glimpse into 2024 and beyond

ExploreTECH Content Team
Tech ProcurementHospitality IndustryHospitality TechnologyHotel TechHospitality Trends
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Current Tech Landscape


Key Technological Trends

In the current tech landscape of hospitality and travel, several key technological trends are shaping the industry. 

    • Artificial Intelligence (AI) is playing a pivotal role in enhancing customer experiences through personalized interactions, predictive analytics, and services driven by chatbots.

        • Self-service ordering and contactless payment methods are increasingly becoming commonplace within the hospitality operation.

          • Messaging software is being utilized for both internal and external communication with guests.

            • The Internet of Things (IoT) is optimizing operational efficiency by connecting devices, thereby creating seamless experiences for both guests and staff in what is often referred to as Smart Hotel technology.


            Evolution of Technology Procurement

            Technology procurement in these sectors, including hotels, has evolved significantly in recent years. Companies are moving beyond traditional methods, with hotels specifically investing in digital transformation, cloud, and SaaS models. Embracing agile and collaborative approaches, procurement teams are becoming more strategic, aligning technology investments with business goals, particularly in security measures. The focus has shifted from one-time purchases to long-term partnerships, emphasizing the importance of value, innovation, and ongoing support from technology vendors. The increasing risk and prevalence of cybersecurity threats have led to a heightened emphasis on security within these technological investments.


            Emerging Technologies


            Shaping the Future by 2024

            Looking ahead to 2024, several emerging technologies will reshape hospitality and travel. AI will continue to play a pivotal role, with advancements in machine learning enabling more sophisticated personalization and predictive capabilities. IoT will see wider implementation, creating smart environments that enhance guest experiences and operational efficiency.


            Impact on Tech Procurement

            AI, automation, and IoT are poised to reshape tech procurement strategies, especially in the context of a burgeoning vendor landscape. With a plethora of new companies emerging, the challenge for hotel chains lies in distinguishing between the many solutions through effective implementation and integration. Companies will prioritize vendors with expertise in AI, automation, and IoT, seeking scalable solutions with seamless integration. The overarching goal is to build adaptive, future-proof systems that significantly enhance overall business performance.


            In this dynamic scenario, Exploretech emerges as a one-stop-shop, offering a platform to evaluate and get introduced to new companies and technologies.


            Vendor Relationships


            Evolution and Strategies

            The relationship between tech vendors and hospitality/travel companies is expected to evolve into more collaborative partnerships. Vendors will increasingly be viewed as strategic allies, contributing to innovation and business success. Effective and sustainable relationships will be built on clear communication, mutual goals, and a shared vision for the future. Strategic partnerships will involve continuous dialogue, flexibility, and co-creation of solutions tailored to the unique needs of the industry.


            Data Security and Privacy


            Ensuring Robust Measures

            With the increasing reliance on technology, companies must prioritize data security and privacy during tech procurement. Robust measures, such as encryption and secure authentication, will be imperative. Regular audits and compliance checks will ensure adherence to evolving regulations. The impact of regulatory changes on data security approaches will necessitate agile strategies, requiring companies to stay informed and adaptable.


            Customization and Integration


            Balancing Customization and Integration

            Each hotel chain aspires to establish a distinctive service signature for its guests, making customization a critical aspect of technology solutions in the hospitality and travel sector. The industry's varied requirements necessitate tailored solutions that address challenges and services. Nevertheless, a noticeable shift towards seamless integration is underway, fostering interoperability between different systems. Achieving a balance between customization and integration is paramount in creating a technological infrastructure that not only fulfills current needs but also allows for future scalability.


            Sustainability and Green Tech


            Incorporating Environmental Solutions

            I am eager to witness how this aspect will be integrated into hotel operations. Tech procurement strategies will increasingly include environmentally friendly solutions. From energy-efficient systems to waste reduction technologies, sustainability will be crucial in decision-making. Specific technologies, like green data centers and eco-friendly IoT devices, will contribute to a more sustainable tech infrastructure. Companies are set to prioritize vendors committed to eco-friendly practices, aligning tech investments with broader corporate social responsibility goals.


            Read More about the future of sustainable tourism.


            Global Challenges


            Navigating International Tech Procurement

            Navigating international challenges in tech procurement, such as differing regulations, will require a nuanced approach. Companies will leverage technologies like for transparent cross-border transactions and compliance management. Collaboration with global tech vendors and legal experts will be essential for understanding and adhering to diverse regulatory frameworks, ensuring a smooth and compliant procurement process.

            In this dynamic landscape, ExploreTECH shines as an all-encompassing marketplace for hospitality and travel tech, actively bridging the gap.


            Resilience and Adaptability


            Ensuring Future-Ready Strategies

            To ensure tech procurement strategies remain resilient and adaptable, companies must embrace a culture of continuous learning and flexibility. Lessons learned from recent disruptions will inform practices, emphasizing the importance of diversified supply chains and contingency plans. Agile procurement processes will enable swift adaptation to changing market dynamics and technological advancements.


            Training and Talent


            Equipping Staff for the Future

            Ensuring staff are proficient in utilizing new technologies in hospitality and travel is crucial. Companies will invest in upskilling programs to empower employees to harness the full potential of advanced systems. Simultaneously, there will be a heightened emphasis on ensuring the systems are user-friendly from the guest's perspective. The demand for tech procurement professionals will evolve, favoring individuals with a broader skill set, including strategic thinking, adaptability, and a deep understanding of emerging technologies, while prioritizing user-friendly interfaces.


            Predictions for 2024 and Beyond


            Anticipating developments in 2024 and beyond, the key predictions for technology procurement in the hospitality and travel industry involve the extensive adoption of immersive technologies such as augmented and virtual reality. These innovations are set to revolutionize the customer experience by providing virtual previews of accommodations and destinations. Moreover, the integration of faster connectivity, such as 5G, will play a pivotal role in facilitating quicker and more reliable services, thereby enhancing the technological landscape.


            In conclusion, as we navigate the evolving tech landscape in hospitality and travel, strategic tech procurement will be a linchpin for success. By embracing emerging technologies, fostering collaborative relationships with vendors, prioritizing data security, and sustainability, and remaining adaptable in the face of global challenges, companies can position themselves as industry leaders. The future beckons with opportunities for innovation, sustainability, and enhanced customer experiences, and those who are prepared will undoubtedly lead the way into a tech-driven era of hospitality and travel.


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            ExploreTECH Content Team

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