Blastness - Digital Marketing

In the competitive hospitality industry, seizing every opportunity to drive revenue is essential. Effective digital marketing strategies are the key to attracting guests directly to your website, bypassing costly OTA commissions. By leveraging search and metasearch engine ads with no risks and no fixed costs, hotels can increase brand visibility, capture qualified leads, and boost direct bookings, ultimately maximising revenue potential.

SEA (Search Engine Advertising) ensures your hotel stands out on search engines, intercepting potential guests at the prime moment of purchase. By appearing prominently in search results, hotels can maximise direct sales opportunities and compete effectively with OTAs.

Metasearch Advertising offers another avenue for hotels to boost direct traffic and increase brand awareness. With always-on campaigns spanning multiple countries and languages, hotels can target users at various stages of the booking journey, driving engagement and conversions through strategic data-driven approaches.

Social Media Marketing to make the most of the communicative potential of social media with a structured strategy and comprehensive management of your communication. From studying your online positioning to creating curated images and engaging copy, we support you in growing brand awareness, highlighting your strengths, and directly engaging with guests before, during, and after their stay.