Product Profit-Oriented Business Intelligence
product-logo

Profit-Oriented Business Intelligence

By Demand Calendar
verifiedVendor verified

Manage Campaigns

redistributor-image
Anders Johansson
Get Contact Details
Or
Contact vendor representative through Exploretech

Advisor

widget-blur
Advisory Services

Reach out to one of ExploreTECH`s experts

advisor-image
Li Hawkins

Project management & innovation

About Li Hawkins

Overview

Launch year

2014

rocket-lunch-logo
Compatible integrations

2

brand-logo

Description

Demand Calendar – Profit-Oriented Management & Analytics

Go beyond revenue insights to uncover your hotel’s true profitability. This premier version of Demand Calendar integrates data from time-keeping and accounting systems, enabling real-time cost management, detailed profitability analysis, and a holistic view of performance—from total revenue to net profits.


Key Highlights

Additional Integrations

  • Time-Keeping & Accounting: Automated data extraction ensures labor costs, overheads, and other expenses are consistently captured and updated.
  • Single Source of Profit Truth: Combine operational data with expense information to get an all-encompassing view of your hotel’s financial health.


Customer Acquisition Cost (CAC) Management

  • Real-Time Calculations on Autopilot: Instantly track CAC based on ten cost variables, such as marketing spend, distribution channel fees, and more.
  • Detailed CAC Analysis: This will help you identify unprofitable channels or segments and optimize your marketing strategy to reduce costs and boost ROI.


Performance Management

  • NetRevPAR & Profit Dashboards: Move beyond top-line revenue with clear, actionable profit metrics.
  • Productivity KPIs: Monitor labor efficiency and departmental productivity alongside revenue and cost indicators.
  • Profit-Oriented Performance Tracking: Keep teams focused on the metrics that impact the bottom line the most.


Marketing Management

  • Guest Spending Analysis: Drill down into spend per guest segment, from rooms to ancillary services.
  • Average Revenue per Guest: Understand guest value at a granular level for more intelligent pricing and targeted campaigns.
  • Geo-Targeting Analysis: Compare profitability by guest origin to allocate marketing resources effectively.


Sales Management

  • Customer Profitability Analysis: Assess which corporate or group accounts bring the most net profit, not just top-line revenue.
  • Sales Performance Tracking: Align your sales efforts with profitability goals, focusing on markets and segments that deliver healthy contribution margins.


Financial Management Tools

  • Revenue & CAC Budgeting: Seamlessly forecast and set revenue and acquisition cost targets.
  • Work Hours Budgeting: Factor in labor expense scenarios to adjust workforce allocation and optimize productivity.
  • Actionable Insights: Leverage these planning tools to anticipate, measure, and respond to changing market conditions.


Why Choose Demand Calendar’s Profit-Oriented Version?

  • Deeper Profitability Insights: Access real-time data on your most significant cost drivers—from labor hours to acquisition costs—to gain a comprehensive profitability picture.
  • Data-Driven Decisions: Make better-informed choices on rate strategies, staffing, and marketing spending with integrated cost and revenue metrics.
  • Streamlined Processes: Automate time-consuming tasks like gathering labor or accounting data, freeing up teams to focus on profit optimization strategies.
  • Clear Accountability: Align Sales, Marketing, Finance, and Revenue Management teams under shared profit goals and transparent performance dashboards.


Demand Calendar—Profit-Oriented Management & Analytics integrates cost visibility and revenue intelligence, helping hotels turn data into actual profit-focused strategies. If you’re ready to elevate your performance beyond top-line results and steer your operation toward sustainable profitability, Request a Demo today and discover how our holistic approach can streamline your financial success.

Details

Infrastructure detailsCloud
Support languagesEN
CategoryBusiness intelligence
SubcategoryBusiness Intelligence Tools (BI)
Integrations

Seamless Integrations Made Simple

Demand Calendar is designed to receive data from various systems—through automated reports, file uploads, or direct vendor APIs. We’ve accumulated extensive experience integrating with PMSs, POSs, event management software, and other revenue-generating platforms. Our robust data warehouse is built specifically to store and process multi-department data, ensuring that your entire operation gets the same high-quality, real-time insights.


Flexible Integration Options

  • Whether your data is exported as scheduled reports or files or through an API, Demand Calendar adapts to your existing workflows.


Proven Expertise

  • Our team has integrated data from all key hotel revenue sources, including rooms, meetings and events, F&B, spa services, parking, and other sources.


Tailored Roadmap

  • Provide vendor information for each system you use, and we’ll research the optimal integration method. We also determine timelines and guide you through every step, minimizing downtime or disruption.


Reliable Data Storage

  • All incoming information is stored in our dedicated data warehouse, which is purpose-built for business intelligence and analytics. This guarantees security, consistency, and scalability as your organization grows.


By choosing Demand Calendar, you gain more than just a software solution—you partner with a team committed to simplifying integrations so you can focus on unlocking your hotel’s total revenue potential.

IndustryHospitality
This solution is suitable for:Medium and small hotel groups, Independent hotels, Resort properties, Asset management companies

Screenshots, videos and other resources

marketingCollateralResource
marketingCollateralResource
marketingCollateralResource
marketingCollateralResource

    Product features

    Dashboards, Analytics and Reporting

    Ancillary Revenue Tracking
    Booking Pattern Analysis
    Corporate Reporting
    Daily Reporting
    Dashboarding And Data Visualization
    Food & Beverage Reporting, Analysis & Forecasting
    Market Insights Reporting
    Other Income Forecasting, Reporting & Analysis
    Promotion Impact Report
    Reporting And Analytics
    Sales Analytics
    Sales Data
    Sales Forecasting
    Sales Reporting
    Sales Team Productivity Tracking
    Scheduled Reports
    Performance Reporting

    Financial management

    Business Intelligence

    Attribution Reporting
    Availability Calendar (With Prices Per Day)
    Calendar View
    Collaboration & Commenting
    Corporate and Travel Agency Account Tracking
    Customizable Data Hierarchies
    Distribution Cost Analytics
    File Attachments
    Flexible Role Based Reporting
    KPI Dashboard
    Lost Business Data
    Macro and Micro Booking Trends As They Happen
    Marketing Dashboard
    Net Revenue KPIs
    Performance Data
    Revenue Pacing
    View Key Performance Indicators Across Portfolio Of Properties
    Occupancy On-The-Books (OTB) Data (if supported)
    Market Segments Analysis (Discount, Leisure, Groups, Corporate, Retail, Government, Wholesale)
    Pickup Analysis
    Early Warning Trends
    Average Guest Spend
    Rate plan analysis
    Distribution channel analysis
    Budget comparison
    Data feed to business intelligence tool or data warehouse
    Net revenue reporting

    Market Intelligence

    Benchmarking
    Competitor Benchmarking
    Price Comparison
    Rate Intelligence
    Rate Shopping Module

    Forecasting BI

    Demand Pace Analysis
    Financial Forecast Builder
    Food And Beverage Forecasting
    Forecast Locking & Workflows
    Future Market Demand Data
    Other Revenue Streams Forecasting
    Revenue Forecasting and Budgeting
    Access Controls/Permissions

    Meeting And Events Intelligence

    Align Meetings And Events and Revenue Management Strategies
    Booking Trends and Patterns For Meetings And Events Business
    Group Pricing And Evaluation

    Optimization And Integrations BI

    Automated Data Gathering And Integration
    Automated Reporting
    Centralized User And Role Management
    Communication and Collaboration Tools
    Multi-Property Management
    Open API
    Optimized And Automated Data Entry

    Sales Management

    Corporate And Travel Agency Account Tracking
    Lead Management
    Sales Analytics
    Sales Data
    Sales Forecasting
    Sales Performance Management
    Sales Team Productivity Tracking
    Monthly Top Producers
    Account Management
    Calendar/Reminder system
    Pipeline Management

    Support Level

    Office Hours Online Support
    Chat
    E-Training / Online Training
    Dedicated Account manager and Implementation Manager
    Dedicated customer success manager
    Dedicated onboarding specialist
    In-product help and walk throughs

    Integrations

    Filter:

    Clear filter
    product-image

    Clock PMS+

    partially_perifiedPartially verified
    Vendor: Clock PMSCategory: Hospitality operationsSubcategory: Property Management System (PMS)
    product-image

    Mews PMS

    unverifiedUnverified
    Vendor: MewsCategory: Hospitality operationsSubcategory: Property Management System (PMS)

    Technical specifications

    Specifications

    Technical Specifications

    Cloud-Native Architecture

    • Google Cloud Foundation: Demand Calendar is built from the ground up on Google Cloud, ensuring high performance, security, and efficient resource management.
    • Proprietary Database Design: Our custom data warehouse is purpose-built for hospitality analytics, allowing rapid data retrieval for Rooms, F&B, Meetings and events, Spas, and more.
    • API-Centric Platform: All functionality is exposed via RESTful APIs, enabling easy third-party integrations and seamless communication between the front and back end.
    • Microservices Model: Each service—data ingestion, analytics, reporting—operates independently, promoting streamlined maintenance and modular updates.


    Continuous Deployment & Security

    • Zero-Downtime Updates: New features and fixes are rolled out continuously without interrupting operations.
    • Feature Flags: Selective releases for testing or pilot customers accelerate feedback loops.
    • Robust Security: Data is encrypted both at rest and in transit. Google Cloud’s built-in DDoS protection and strict identity management safeguards your system at all layers.


    Managed Services & Reliability

    • Infrastructure Maintenance: Google Cloud’s fully managed services handle patches, updates, and performance optimization, freeing our team to focus on product innovation.
    • Multi-Cloud Adaptability: While Google Cloud is our recommended environment, Demand Calendar’s cloud-native design can be adapted for Microsoft Azure or AWS if needed.
    Configurations

    Configuration

    1. Data Connectivity & Mapping

    Demand Calendar connects to all your revenue sources—Rooms, F&B, Events, Spa, and others—to automatically extract data into our proprietary database. Our team handles the technical mapping of data from each system, ensuring all key metrics align with your operational needs.

    • What We Do: We coordinate directly with your vendors (e.g., PMS, POS, Event Management Systems) to set up the data feeds.
    • What You Do: You verify that the figures in Demand Calendar match those in your source systems to confirm accurate data mapping.


    2. Verification & Customization

    After initial data mapping, Demand Calendar’s dashboards, views, and reports become available. We ask your team to review and confirm that all information is consistent and comprehensive.

    • What We Do: Fine-tune any custom fields or unique revenue categories needed for better reporting.
    • What You Do: Provide feedback to ensure each department’s data is correctly captured and displayed.


    3. Training & Adoption

    Once the data is successfully verified, we begin training. Demand Calendar is designed for quick adoption, and most users can learn the essentials in just a few hours.

    • End-User Training: Covers daily use of dashboards, analytics, and reporting functions.
    • Super User / Admin Training: A few additional hours to explore advanced settings, manage user roles, and handle configuration changes.


    4. Timelines & Ease of Implementation

    Demand Calendar offers one of the easiest onboarding processes in the industry. Most hotels gain valuable insights immediately once the data mapping is confirmed.

    • Typical Timeline: Depending on how quickly we receive vendor information and gain access to each data source, the timeline will be a few days to a few weeks.
    • Immediate Insights: Real-time reporting and analytics are available once the data is verified, allowing your team to make informed decisions immediately.


    Following this straightforward configuration process, your hotel can leverage Demand Calendar’s unified insights with minimal disruption. This will enable faster revenue optimization and a smoother path to data-driven success.

    Scalability

    Scalability

    Auto-Scaling & Pay-as-You-Go

    • Elastic Resource Allocation: Demand Calendar automatically scales up or down based on current demand, ensuring consistent performance during peak times and cost-efficiency during off-peak periods.
    • Pay for What You Use: Because you only pay for resources consumed, Demand Calendar remains a flexible choice for hotels of all sizes, from boutique properties to large multi-property groups.


    Modular System Design

    • Independent Components: API servers, databases, and data-processing modules can be scaled independently, guaranteeing uninterrupted uptime even if demand spikes in one particular area.
    • High Availability: If one module has an issue, it is isolated so the rest of the system remains fully operational.


    Global Footprint

    • Multiple Data Centers: By leveraging Google Cloud’s worldwide infrastructure, Demand Calendar maintains optimal performance and reliability across regions, reducing latency for international chains.
    • Rapid Disaster Recovery: In the unlikely event of a failure, resources can be re-deployed quickly to alternate zones, preserving data integrity and minimizing downtime.

    Fee structure

    Per room per month with implementation fee
    Pricing:

    We also use a revenue-based pricing model, which means we can tailor our fees to any hotel's individual business needs.

    Buyers

    FAQs

    What sets the Profit-Oriented version apart from the previous two?

    This version goes beyond revenue to integrate costs, such as labor from timekeeping systems and operational expenses from accounting, to see net profit, track customer acquisition costs (CAC), and manage overall profitability.

    Which additional integration is required for this profit-focused approach?

    You connect your timekeeping system. Demand Calendar then calculates profitability metrics, such as Revenue per Labor Hour, giving you immediate clarity on where productivity is gained or lost.

    How do you handle Customer Acquisition Cost (CAC) analysis?

    Demand Calendar automatically tracks up to ten cost variables, such as commission fees, channel distribution costs, loyalty costs, and all other marketing and sales costs, to calculate CAC. This helps you identify unprofitable channels and market segments to optimize your guest mix.

    Does this version still include the features from the first two versions?

    Yes. All the room and total revenue features remain intact. This version adds cost and profit analytics, including budgeting tools for revenue, labor hours, and acquisition costs.

    Who in my organization benefits most from the Profit-Oriented version?

    Revenue managers, finance teams, and executive leadership all benefit. Finance gains real-time cost visibility, revenue teams see the actual profit impact of their strategies, and general managers can make operational decisions with a clear view of overall profitability.