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Demand Calendar: The All-in-One Hotel Business Intelligence Platform

Demand Calendar centralizes data from every aspect of hotel operations, including rooms, food & beverage, meetings and events, spas, and more, into one unified, cloud-based platform. Purpose-built for hospitality, Demand Calendar makes it easy to track key performance metrics, uncover revenue and profit opportunities, and collaborate effectively across teams.

Key Features

1. Data Collection & Storage

• Automated Multi-Source Data Feeds: Collect real-time data from PMS, RMS, POS, event management software, time-keeping, accounting, etc.
• Rate Shopping & Benchmarking: Integrate external tools (e.g., STR, BA, and rate shopping) for benchmarking and competitive rate insights.
• Single Hotel-Specific Data Warehouse: Custom-built to ensure accuracy and consistency across all revenue streams.

2. Performance Management

• Real-Time Dashboards & KPIs: Monitor performance metrics across Rooms, F&B, M&E, and Spa.
• Early Warning Trends: Catch pacing or pickup anomalies quickly to take proactive revenue measures.
• Monthly & Custom Reporting: Generate reports highlighting performance across any time frame.
• Profit-Oriented Dashboards: Track productivity KPIs (e.g., labor cost ratios) and net metrics that factor in expenses.

3. Revenue Management Analytics

• Rooms, ADR, and Revenue Forecasting: Easily forecast room revenue in one view with access to all relevant information.
• Total Revenue Forecasting by Source: Expand forecasting to additional revenue centers (Events, F&B, Spa, etc.).
• On-the-Books & Pickup Overviews: View real-time pickup data by date, market segment, distribution channel, and ten additional variables.
• Cross-Check Analysis: Cross-check any variables to analyze the most promising micro-segments.
• RMS Accuracy Tracking: Evaluate how closely your RMS recommendations align with actual results.

4. Marketing & Sales Analysis

• Market Segment & Rate Code Analysis: Identify top-performing segments, channels, or offers.
• Upselling & Cross-Selling Analysis: Pinpoint additional revenue opportunities across departments.
• Guest Spending Insights: Understand total revenue per guest, including ancillary spend (F&B, Spa, etc.).
• Geo-Targeting & Campaign Effectiveness: Assess where your guests come from and how marketing efforts drive results.
• Customer Production & Profitability: Evaluate corporate contracts, travel agents, or group business performance based on revenue and profitability.

5. Customer Acquisition Cost (CAC) Management

• Real-Time CAC Calculations: Automatically compute acquisition costs using four variables (commissions, loyalty, marketing spend, etc.).
• Detailed CAC Reporting: Uncover unprofitable channels or campaigns to refine marketing and distribution strategies.

6. Financial & Profit Management

• NetRevPAR & Productivity Metrics: Track flow-through to maximize bottom-line performance.
• Labor & Time-Keeping Integrations: Capture real-time staff hours to measure productivity and labor expenses relative to revenue.
• Budgeting Tools: Plan revenue, work hours, and CAC budgets in a single platform, enabling a holistic view of financial planning and execution.

7. Multi-Property Capabilities

• Portfolio-Wide Data Collection: Standardize and automate reporting even if each property uses different PMS or POS systems.
• Normalization & Mapping Layer: Compare performance across hotels on an equal footing.
• Roll-Up & Drill-Down Views: Quickly zoom in and out for a portfolio-wide snapshot or dive into property-specific details.

8. Implementation & Ease of Use

• Straightforward Onboarding: Automated data collection and pre-built connectors simplify setup; minimal IT overhead is required.
• Quick Adoption: Most users need only a few hours of training to navigate dashboards and generate reports.
• Seamless Scalability: Start with core functionality (room revenue) and expand to total revenue and profit management as your needs grow.
• Continuous Deployment: Enjoy regular updates and new features with zero downtime.

Why Choose Demand Calendar for Your Business Intelligence Needs?

1. Holistic View of Hotel Operations: Demand Calendar consolidates data from every revenue source and variable cost, giving you a comprehensive perspective that drives more balanced, profit-centric decision-making.
2. Seamless Scalability: Whether you operate a single property or manage a multi-property portfolio, Demand Calendar’s cloud-native architecture grows with your business, ensuring uninterrupted performance during peak demands.
3. Actionable, Real-Time Insights: From early warning trends to instant CAC and net profit calculations, Demand Calendar provides timely intelligence that empowers proactive management and fosters continuous improvement.
4. User-Centric Design: Busy hotel teams appreciate Demand Calendar’s intuitive dashboards and minimal learning curve, allowing them to focus on revenue strategies rather than wrestling with complicated software.
5. Streamlined Collaboration: Shared metrics and transparent reporting encourage alignment between departments, like Revenue Management, Sales, Marketing, and Finance, leading to more unified strategies and better overall results.
6. Ongoing Innovation: Built on Google Cloud and backed by continuous deployment, Demand Calendar receives regular enhancements, meaning your solution remains up-to-date without expensive or disruptive system overhauls.

Demand Calendar transforms raw data into actionable strategies, offering a one-stop destination for all your hotel’s business intelligence needs. From foundational room revenue analytics to advanced profit management, Demand Calendar empowers hoteliers to make faster, smarter decisions, unlock new revenue streams, and ultimately elevate guest experiences and profitability.

Would you be ready to Discover More? Request a Demo and discover how Demand Calendar can optimize your operations and redefine your hotel’s approach to data-driven success.