Product Room Revenue Management & Analytics
Room Revenue Management & Analytics
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Anders Johansson
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Overview
Description
Demand Calendar – Room Revenue Management & Analytics
Elevate your room revenue strategies with real-time insights and automated data collection. This foundational version of Demand Calendar unifies room revenue metrics from your PMS, RMS, rate-shopping tools, and benchmarking sources, bringing all essential data under one roof. Drive more effective pricing, plan targeted campaigns, and keep a finger on the pulse of room performance across your entire hotel or portfolio.
Key Highlights
Data Collection & Storage
- Automated Room Revenue Data: Seamlessly pull figures from your PMS and RMS.
- Rate Shopping & Benchmarking (STR/BA): Compare your rates and performance against the market to stay competitive.
- Hotel-Tailored Data Warehouse: Leverage a centralized storage system built specifically for hospitality, ensuring consistent, accurate reporting.
Performance Management
- Real-Time Dashboards & KPIs: Monitor occupancy, ADR, RevPAR, and other key metrics as they happen.
- Monthly Room Revenue Reporting: Access clear, consolidated updates highlighting trends and performance gaps.
- Early Warning Trends: Get reports on booking patterns or pace shifts, allowing proactive adjustments to rates or inventory strategies.
Marketing Analysis
- Market Segment Analysis and Reporting: Understand which segments or channels generate the most revenue and adjust your strategy accordingly.
- Campaign & Rate Code Analysis: Evaluate promotional effectiveness with detailed visibility into campaign ROI and rate code performance.
- Long-Tail Segmentation: Identify niche customer segments and capitalize on underserved demand.
- Corporate & Travel Agent Reporting: Gain deeper insights into B2B channels, enabling more informed negotiations and partnerships.
Revenue Management Analytics
- Rooms, ADR, & Room Revenue Forecasting: Forecast future performance with data-driven accuracy.
- On-the-Books & Pick-up: Track how bookings materialize across various time frames and channels.
- RMS Accuracy Tracking: Evaluate how well your RMS aligns with actual performance, enabling continuous improvement.
Multi-Property Functionality
- Automated Data Collection: Integrate PMS data from each property in your portfolio—no manual spreadsheets required.
- Mapping Layer for Multi-PMS: Normalize data across disparate systems for apples-to-apples comparisons.
- Roll-Up & Drill-Down Views: Get a bird’s-eye view of your entire portfolio’s performance or dive into specific properties for deeper analysis.
Why Choose Demand Calendar’s Room Revenue Version?
- Built for Hoteliers: Simplify complex room revenue data with an interface for real-world hotel operations.
- Immediate Impact: Eliminate manual reporting overhead and make proactive rate decisions through real-time dashboards and alerts.
- Collaborative Insights: Align Sales, Marketing, and Revenue teams around consistent performance indicators and forecasts.
- Cost-Effective Entry Point: Start with room revenue data alone and scale to more comprehensive Demand Calendar versions as your needs evolve.
Demand Calendar – Room Revenue Management & Analytics is the perfect starting point for hoteliers seeking a cohesive platform to unify their most critical room revenue metrics, bolster their revenue strategies, and ensure smooth collaboration across departments. Request a demo to see how we can help your hotel maximize room revenue potential today and in the future.
Details
Infrastructure detailsCloud
Support languagesEN
CategoryBusiness intelligence
SubcategoryBusiness Intelligence Tools (BI)
Integrations
Seamless Integrations Made Simple
Demand Calendar is designed to receive data from various systems—through automated reports, file uploads, or direct vendor APIs. We’ve accumulated extensive experience integrating with PMSs, POSs, event management software, and other revenue-generating platforms. Our robust data warehouse is built specifically to store and process multi-department data, ensuring that your entire operation gets the same high-quality, real-time insights.
Flexible Integration Options
- Whether your data is exported as scheduled reports or files or through an API, Demand Calendar adapts to your existing workflows.
Proven Expertise
- Our team has integrated data from all key hotel revenue sources, including rooms, meetings and events, F&B, spa services, parking, and other sources.
Tailored Roadmap
- Provide vendor information for each system you use, and we’ll research the optimal integration method. We also determine timelines and guide you through every step, minimizing downtime or disruption.
Reliable Data Storage
- All incoming information is stored in our dedicated data warehouse, which is purpose-built for business intelligence and analytics. This guarantees security, consistency, and scalability as your organization grows.
By choosing Demand Calendar, you gain more than just a software solution—you partner with a team committed to simplifying integrations so you can focus on unlocking your hotel’s total revenue potential.
IndustryHospitality
This solution is suitable for:Medium and small hotel groups, Independent hotels, Resort properties
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Specifications
Technical Specifications
Cloud-Native Architecture
- Google Cloud Foundation: Demand Calendar is built from the ground up on Google Cloud, ensuring high performance, security, and efficient resource management.
- Proprietary Database Design: Our custom data warehouse is purpose-built for hospitality analytics, allowing rapid data retrieval for Rooms, F&B, Meetings and events, Spas, and more.
- API-Centric Platform: All functionality is exposed via RESTful APIs, enabling easy third-party integrations and seamless communication between the front and back end.
- Microservices Model: Each service—data ingestion, analytics, reporting—operates independently, promoting streamlined maintenance and modular updates.
Continuous Deployment & Security
- Zero-Downtime Updates: New features and fixes are rolled out continuously without interrupting operations.
- Feature Flags: Selective releases for testing or pilot customers accelerate feedback loops.
- Robust Security: Data is encrypted both at rest and in transit. Google Cloud’s built-in DDoS protection and strict identity management safeguards your system at all layers.
Managed Services & Reliability
- Infrastructure Maintenance: Google Cloud’s fully managed services handle patches, updates, and performance optimization, freeing our team to focus on product innovation.
- Multi-Cloud Adaptability: While Google Cloud is our recommended environment, Demand Calendar’s cloud-native design can be adapted for Microsoft Azure or AWS if needed.
Configurations
Configuration
Data Connectivity & Mapping
Demand Calendar connects to all your revenue sources—Rooms, F&B, Events, Spa, and others—to automatically extract data into our proprietary database. Our team handles the technical mapping of data from each system, ensuring all key metrics align with your operational needs.
- What We Do: We coordinate directly with your vendors (e.g., PMS, POS, Event Management Systems) to set up the data feeds.
- What You Do: You verify that the figures in Demand Calendar match those in your source systems to confirm accurate data mapping.
Verification & Customization
After initial data mapping, Demand Calendar’s dashboards, views, and reports become available. We ask your team to review and confirm that all information is consistent and comprehensive.
- What We Do: Fine-tune any custom fields or unique revenue categories needed for better reporting.
- What You Do: Provide feedback to ensure each department’s data is correctly captured and displayed.
Training & Adoption
Once the data is successfully verified, we begin training. Demand Calendar is designed for quick adoption, and most users can learn the essentials in just a few hours.
- End-User Training: Covers daily use of dashboards, analytics, and reporting functions.
- Super User / Admin Training: A few additional hours to explore advanced settings, manage user roles, and handle configuration changes.
Timelines & Ease of Implementation
Demand Calendar offers one of the most straightforward onboarding processes in the industry. Most hotels gain valuable insights immediately once the data mapping is confirmed.
- Typical Timeline: Depending on how quickly we receive vendor information and gain access to each data source, the timeline will be a few days to a few weeks.
- Immediate Insights: Real-time reporting and analytics are available once the data is verified, allowing your team to make informed decisions immediately.
Following this straightforward configuration process, your hotel can leverage Demand Calendar’s unified insights with minimal disruption. This will enable faster revenue optimization and a smoother path to data-driven success.
Scalability
Scalability
Auto-Scaling & Pay-as-You-Go
- Elastic Resource Allocation: Demand Calendar automatically scales up or down based on current demand, ensuring consistent performance during peak times and cost-efficiency during off-peak periods.
- Pay for What You Use: Because you only pay for resources consumed, Demand Calendar remains a flexible choice for hotels of all sizes, from boutique properties to large multi-property groups.
Modular System Design
- Independent Components: API servers, databases, and data-processing modules can be scaled independently, guaranteeing uninterrupted uptime even if demand spikes in one particular area.
- High Availability: If one module has an issue, it is isolated so the rest of the system remains fully operational.
Global Footprint
- Multiple Data Centers: By leveraging Google Cloud’s worldwide infrastructure, Demand Calendar maintains optimal performance and reliability across regions, reducing latency for international chains.
- Rapid Disaster Recovery: In the unlikely event of a failure, resources can be re-deployed quickly to alternate zones, preserving data integrity and minimizing downtime.
Fee structure
Per room per month with implementation fee
Pricing:
We also use a revenue-based pricing model, which means we can tailor our fees to any hotel's individual business needs.
Buyers
FAQs
FAQs
Which data sources does Demand Calendar integrate with for room revenue insights?
Will this version replace my existing RMS, or does it complement it?
How quickly can I expect to see real-time room revenue data after setup?
Do I need advanced tech skills to manage this version?
What kind of reporting and forecasting features does this version include?