Product Total Revenue Management & Analytics
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Total Revenue Management & Analytics

By Demand Calendar
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All Revenue Streams to Maximize Profit Potential

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Anders Johansson
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Li Hawkins

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Overview

Launch year

2014

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Compatible integrations

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Description

Demand Calendar – Total Revenue Management & Analytics

Elevate your hotel group’s performance with a multi-dimensional approach to revenue management. This version of Demand Calendar incorporates automated data collection from multiple revenue sources (Meetings & Events, Food & Beverage, Spa, and more), powerful forecasting tools, and real-time dashboards that bring every part of your operation into a single, actionable view.


Key Highlights

Expanded Integrations

  • Meetings & Events, F&B, and Spa: Automatically pull revenue data from every department—no more manual updates or data silos.
  • One Centralized Data Hub: Tailored specifically for hotels, ensuring consistent and clean data across the entire organization.

Performance Management

  • Total Revenue Real-Time Dashboards: Track and visualize performance across rooms, F&B, M&E, and ancillary services in one unified interface.
  • Early Warning Trends: Detect potential shortfalls and market shifts early with clear alerts and signals.
  • Total Revenue KPIs & Reporting: Monitor metrics like RevPAR, TrevPAR, and more to make confident, data-driven decisions.

Marketing Analysis

  • Package Analysis: Understand which offers resonate most with guests and adjust your packaging strategy in real-time.
  • Upselling & Cross-Selling Insights: Pinpoint revenue opportunities across departments, from spa services to in-room dining, and boost incremental revenue.
  • Group & Event Analysis: Seamlessly track production from group bookings and events, optimizing business mix and profitability.
  • Customer Production Reports: Evaluate your best-performing customer segments, corporate accounts, and distribution channels for strategic targeting.

Total Revenue Management Analytics

  • Comprehensive Forecasting by Source: Anticipate future demand with AI-driven projections across rooms, M&E, F&B, and more.
  • On-the-Books & Pick-up Monitoring: Track real-time booking and revenue pickup by segment, channel, or date range.
  • Cross-Department Reporting: Compare and correlate performance across all revenue streams to uncover hidden growth opportunities.

Multi-Property Functionality

  • Automated Data Collection from All Hotels: Integrate and reconcile data from various PMS and POS systems across properties.
  • Mapping Layer for Multi-Systems: Normalize data from disparate sources for consistent reporting and analysis.
  • Roll-Up & Drill-Down: You can view the performance of your entire portfolio at a glance or dive into property-level details to gain a deeper understanding.


How Demand Calendar Delivers Value

  • Break Down Silos: Merge every revenue-generating department into a single source of truth.
  • Make Confident Decisions: Leverage real-time alerts and visual analytics to act fast on revenue opportunities.
  • Save Time & Resources: Replace tedious spreadsheets with automated data flows and user-friendly dashboards.
  • Boost Collaboration: Get Sales, Marketing, and Operations on the same page with shared insights and unified KPIs.


Who Benefits Most

  • Hotel Groups & Resorts looking to maximize revenue from rooms, events, F&B, spa, and other ancillary outlets.
  • Revenue Managers & Commercial Teams who need advanced forecasting, early-warning revenue signals, and integrated performance metrics.
  • Marketing & Sales Leaders seeking to drive more impactful promotions, optimize distribution mix, and identify the most profitable customer segments.


Transform Your Hotel’s Bottom Line

Demand Calendar – Total Revenue Management & Analytics is your complete command center for multi-property revenue growth. From uncovering new revenue streams to fine-tuning existing channels, our all-in-one solution empowers your team to achieve higher profitability and a sharper competitive edge.

Ready to see how it works? Request a Demo to discover how Demand Calendar can unify all revenue sources and help your organization harness its full revenue potential.

Details

Infrastructure detailsCloud
Support languagesEN
CategoryBusiness intelligence
SubcategoryBusiness Intelligence Tools (BI)
Integrations

Seamless Integrations Made Simple

Demand Calendar is designed to receive data from various systems—through automated reports, file uploads, or direct vendor APIs. We’ve accumulated extensive experience integrating with PMSs, POSs, event management software, and other revenue-generating platforms. Our robust data warehouse is built specifically to store and process multi-department data, ensuring that your entire operation gets the same high-quality, real-time insights.


Flexible Integration Options

  • Whether your data is exported as scheduled reports or files or through an API, Demand Calendar adapts to your existing workflows.

Proven Expertise

  • Our team has integrated data from all key hotel revenue sources, including rooms, meetings and events, F&B, spa services, parking, and other sources.

Tailored Roadmap

  • Provide vendor information for each system you use, and we’ll research the optimal integration method. We also determine timelines and guide you through every step, minimizing downtime or disruption.

Reliable Data Storage

  • All incoming information is stored in our dedicated data warehouse, which is purpose-built for business intelligence and analytics. This guarantees security, consistency, and scalability as your organization grows.


By choosing Demand Calendar, you gain more than just a software solution—you partner with a team committed to simplifying integrations so you can focus on unlocking your hotel’s total revenue potential.

IndustryHospitality
This solution is suitable for:Medium and small hotel groups, Independent hotels, Resort properties, Asset management companies

Screenshots, videos and other resources

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    Product features

    Dashboards, Analytics and Reporting

    Ancillary Revenue Tracking
    Booking Pattern Analysis
    Corporate Reporting
    Daily Reporting
    Dashboarding And Data Visualization
    Food & Beverage Reporting, Analysis & Forecasting
    Market Insights Reporting
    Other Income Forecasting, Reporting & Analysis
    Promotion Impact Report
    Reporting And Analytics
    Sales Analytics
    Sales Data
    Sales Forecasting
    Sales Reporting
    Sales Team Productivity Tracking
    Scheduled Reports
    Performance Reporting

    Financial management

    Business Intelligence

    Attribution Reporting
    Availability Calendar (With Prices Per Day)
    Calendar View
    Collaboration & Commenting
    Corporate and Travel Agency Account Tracking
    Customizable Data Hierarchies
    File Attachments
    KPI Dashboard
    Lost Business Data
    Macro and Micro Booking Trends As They Happen
    Marketing Dashboard
    Performance Data
    Revenue Pacing
    View Key Performance Indicators Across Portfolio Of Properties
    Occupancy On-The-Books (OTB) Data (if supported)
    Market Segments Analysis (Discount, Leisure, Groups, Corporate, Retail, Government, Wholesale)
    Pickup Analysis
    Early Warning Trends
    Rate plan analysis
    Distribution channel analysis
    Budget comparison
    Data feed to business intelligence tool or data warehouse

    Market Intelligence

    Benchmarking
    Competitor Benchmarking
    Price Comparison
    Rate Intelligence
    Rate Shopping Module

    Forecasting BI

    Demand Pace Analysis
    Food And Beverage Forecasting
    Forecast Locking & Workflows
    Future Market Demand Data
    Other Revenue Streams Forecasting
    Revenue Forecasting and Budgeting
    Access Controls/Permissions

    Meeting And Events Intelligence

    Align Meetings And Events and Revenue Management Strategies
    Booking Trends and Patterns For Meetings And Events Business
    Group Pricing And Evaluation

    Optimization And Integrations BI

    Automated Data Gathering And Integration
    Automated Reporting
    Centralized User And Role Management
    Communication and Collaboration Tools
    Multi-Property Management
    Open API

    Sales Management

    Corporate And Travel Agency Account Tracking
    Lead Management
    Sales Analytics
    Sales Data
    Sales Forecasting
    Sales Performance Management
    Sales Team Productivity Tracking
    Monthly Top Producers
    Account Management
    Calendar/Reminder system
    Pipeline Management

    Support Level

    Office Hours Online Support
    Chat
    Dedicated Account manager and Implementation Manager
    Dedicated customer success manager
    Dedicated onboarding specialist
    In-product help and walk throughs

    Integrations

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    Clock PMS+

    partially_perifiedPartially verified
    Vendor: Clock PMSCategory: Hospitality operationsSubcategory: Property Management System (PMS)

    Technical specifications

    Specifications

    Technical Specifications

    Cloud-Native Architecture

    • Google Cloud Foundation: Demand Calendar is built from the ground up on Google Cloud, ensuring high performance, security, and efficient resource management.
    • Proprietary Database Design: Our custom data warehouse is purpose-built for hospitality analytics, allowing rapid data retrieval for Rooms, F&B, Meetings and events, Spas, and more.
    • API-Centric Platform: All functionality is exposed via RESTful APIs, enabling easy third-party integrations and seamless communication between the front and back end.
    • Microservices Model: Each service—data ingestion, analytics, reporting—operates independently, promoting streamlined maintenance and modular updates.


    Continuous Deployment & Security

    • Zero-Downtime Updates: New features and fixes are rolled out continuously without interrupting operations.
    • Feature Flags: Selective releases for testing or pilot customers accelerate feedback loops.
    • Robust Security: Data is encrypted both at rest and in transit. Google Cloud’s built-in DDoS protection and strict identity management safeguards your system at all layers.


    Managed Services & Reliability

    • Infrastructure Maintenance: Google Cloud’s fully managed services handle patches, updates, and performance optimization, freeing our team to focus on product innovation.
    • Multi-Cloud Adaptability: While Google Cloud is our recommended environment, Demand Calendar’s cloud-native design can be adapted for Microsoft Azure or AWS if needed.
    Configurations

    Configuration

    Data Connectivity & Mapping

    Demand Calendar connects to all your revenue sources—Rooms, F&B, Events, Spa, and others—to automatically extract data into our proprietary database. Our team handles the technical mapping of data from each system, ensuring all key metrics align with your operational needs.

    • What We Do: We coordinate directly with your vendors (e.g., PMS, POS, Event Management Systems) to set up the data feeds.
    • What You Do: You verify that the figures in Demand Calendar match those in your source systems to confirm accurate data mapping.


    Verification & Customization

    After initial data mapping, Demand Calendar’s dashboards, views, and reports become available. We ask your team to review and confirm that all information is consistent and comprehensive.

    • What We Do: Fine-tune any custom fields or unique revenue categories needed for better reporting.
    • What You Do: Provide feedback to ensure each department’s data is correctly captured and displayed.


    Training & Adoption

    Once the data is successfully verified, we begin training. Demand Calendar is designed for quick adoption, and most users can learn the essentials in just a few hours.

    • End-User Training: Covers daily use of dashboards, analytics, and reporting functions.
    • Super User / Admin Training: A few additional hours to explore advanced settings, manage user roles, and handle configuration changes.


    Timelines & Ease of Implementation

    Demand Calendar offers one of the most straightforward onboarding processes in the industry. Most hotels gain valuable insights immediately once the data mapping is confirmed.

    • Typical Timeline: Depending on how quickly we receive vendor information and gain access to each data source, the timeline will be a few days to a few weeks.
    • Immediate Insights: Real-time reporting and analytics are available once the data is verified, allowing your team to make informed decisions immediately.


    Following this straightforward configuration process, your hotel can leverage Demand Calendar’s unified insights with minimal disruption. This will enable faster revenue optimization and a smoother path to data-driven success.

    Scalability

    Scalability

    Auto-Scaling & Pay-as-You-Go

    • Elastic Resource Allocation: Demand Calendar automatically scales up or down based on current demand, ensuring consistent performance during peak times and cost-efficiency during off-peak periods.
    • Pay for What You Use: Because you only pay for resources consumed, Demand Calendar remains a flexible choice for hotels of all sizes, from boutique properties to large multi-property groups.


    Modular System Design

    • Independent Components: API servers, databases, and data-processing modules can be scaled independently, guaranteeing uninterrupted uptime even if demand spikes in one particular area.
    • High Availability: If one module has an issue, it is isolated so the rest of the system remains fully operational.


    Global Footprint

    • Multiple Data Centers: By leveraging Google Cloud’s worldwide infrastructure, Demand Calendar maintains optimal performance and reliability across regions, reducing latency for international chains.
    • Rapid Disaster Recovery: In the unlikely event of a failure, resources can be re-deployed quickly to alternate zones, preserving data integrity and minimizing downtime.

    Fee structure

    Per room per month with implementation fee
    Pricing:

    We also use a revenue-based pricing model, which means we can tailor our fees to any hotel's individual business needs.

    Buyers

    FAQs

    How is this different from the Room Revenue Management & Analytics version?

    While the first version focuses on rooms, the Total Revenue Management & Analytics version extends to all profit centers—F&B, Meetings & Events, Spa, and more—giving you a complete overview of hotel-wide revenue.

    Does it integrate with additional systems like POS or event management software?

    Yes. This version automates data collection from F&B, event systems, POS, Spas, and other revenue sources. We work with you to accurately map each source into Demand Calendar’s unified data warehouse.

    Can my team still see room revenue metrics alongside other departments?

    Absolutely. You retain full access to the room revenue features while adding dashboards for M&E, F&B, and other sources. This centralization helps cross-functional teams collaborate using the same data points.

    How does multi-property functionality work in Version 2?

    Demand Calendar automatically collects data from each hotel’s systems and uses a mapping layer to normalize differences. You can easily roll up performance across your entire portfolio or drill down into details in individual properties.

    What insights are added with Total Revenue Management & Analytics?

    You have dashboards and reports for trend analyses specific to ancillary revenue streams. These allow you to spot revenue leaks or unexpected spikes in areas like banquet sales or spa treatments before they impact overall performance.