Hotel Benchmark

Provides benchmarking for a hotel’s website and digital marketing performance. Grouped into traffic, revenue, conversion, ad spend/return, social channel performance as well as health metrics like page speed, bounce rate etc.

Hotel Benchmark provides context especially for independent hotels that are struggling to understand what their conversion rate should look like, how much their competitors are spending on Google Ad campaigns last month etc

Any type of hotel can use this product, and it only required read-only access to Google Analytics.