Integrations

Technical specifications

Advisor

Advisory Services

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Li Hawkins

Project management & innovation

About Li Hawkins

Overview

Launch year

2004

Compatible integrations

Description

Unlock new revenue potential by leveraging the most powerful account-based MICE market intelligence platform.

Knowland, powered by the industry’s most comprehensive events database, helps you drive total account revenue. Optimize sales across the meetings and events segment with precise data, reducing prospecting time, increasing productivity, and boosting win rates to maximize profitable revenue.

Let Knowland be your compass—navigate your commercial strategy with confidence and make smarter, data-driven decisions.

Highlights

Maximize growth with market insights

Identify top-performers, uncover new business opportunities, understand segmentation trends and diversify your account portfolio. Equip your team to make informed, strategic decisions that capture market share and boost profitability.

Gain advantage with competitive intelligence

Understand your competitive landscape, uncover performance drivers, and strategize to outpace the competition.

Boost conversions with account insights

Tailor your approach using account booking trends, and preferences to personalize outreach and proposals, enhance engagement, and close deals faster.

Target the right business at the right time

Leverage AI-powered custom searches to find high-potential accounts, boosting win rates and maximizing revenue.

Details

Infrastructure detailsStand-alone, Cloud, Multi-Property

Support languagesEN

CategoryBusiness intelligence

SubcategoryMarket Intelligence Tools

Integrations

There is no requirements for an integration.

IndustryHospitality

This solution is suitable for:Enterprise hotel chains, Medium and small hotel groups, Asset management companies, Conference centers and event spaces, Independent hotels, Airport hotels, Resort properties, Hospitality management companies

Screenshots, videos and other resources

Gain in-depth market intel

Win more from target accounts

Gain competitive insights with actionable insights

Target the right business to drive profitability

Product features

Dashboards, Analytics and Reporting

Alerts and Notifications

Booking Pattern Analysis

Corporate Reporting

Custom Alerts

Custom Dashboards

Custom Reports

Customizable Notifications And Alerts

Daily Reporting

Dashboarding And Data Visualization

Market Insights Reporting

Reporting And Analytics

Sales Analytics

Sales Data

Sales Reporting

Sales Team Productivity Tracking

Scheduled Reports

Performance Reporting

Competitor Benchmarking

Competitor Strategy Monitoring

Competitor's Weekly Calendar

Competitor Market Segment Mix Reporting

Data Intelligence And Analysis

48 months Historical Data Analysis

Historical Trend Analysis

Local Event Monitoring And Database

Market Demand Pulse

Market Segments Analysis (Discount, Leisure, Groups, Corporate, Retail, Government, Wholesale)

Integration, Connectivity And APIs BI

Optimization BI

Excel Export

Multi-Property Management

Rate Monitoring and Parity BI

General Market Intelligence

Business Intelligence

Business and Marketing Plans

Calendar View

Create Custom Reports On The Fly

Customizable Data Hierarchies

File Attachments

Flexible Role Based Reporting

KPI Dashboard

Lost Business Data

View Key Performance Indicators Across Portfolio Of Properties

Market Segments Analysis (Discount, Leisure, Groups, Corporate, Retail, Government, Wholesale)

Usage Report

Support Level

Local / Regional Support in Middle East and Africa

24/7 Online Support

E-Training / Online Training

Dedicated Account manager and Implementation Manager

Dedicated customer success manager

Dedicated onboarding specialist

Webinars and courses

Integrations

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Vendor: InSky SolutionsCategory: Hospitality operationsSubcategory: Back Office Operations Software

Technical specifications

Specifications

https://www.knowland.com/features-pricing/

Configurations

The technology supplier has to do the set up from the back end, and training for the client is part of the pricing.

Scalability

Fast implementation within 48 hours.

Fee structure

Monthly Flat Fee

Pricing:

Minimum 12 months term.

Buyers

FAQs

What is AMC?

AMC stands for Association Management Company. An AMC is a professional service company that provides management services for associations, usually on a fee-for-service basis. AMCs can provide administrative support, professional staff, and even office space, technology, and equipment an association needs to operate. Most association management companies manage several associations from one location. They usually provide a range of benefits including shared technology systems, and access to expert specialized staff. Associations utilizing their services benefit by eliminating the management of day-to-day tasks. AMCs may take a commission from the hotels selected to host a meeting, but sometimes they do not. This depends on the contracted agreement the AMC has with their association client. Knowland products and tools will list the AMC an association uses and the contact within the AMC when this information is known. This way, a user can contact the correct person associated with the planning of the group’s meeting.

What is considered as Association?

In general, an association is a group of persons banded together for a specific purpose. If an unincorporated association’s purpose is charitable, educational, and/or scientific in nature, it can qualify as a Section 501(c)(3) organization (also called a public charity). Contributions to Section 501(c)(3) are tax deductible. Other names for associations include society, college (ex: College of American Pathologists), and academy (ex: American Academy of Orthopedic Surgeons), among others. Knowland tools allow a user to further breakdown the association market into the subsets of national, regional, state, local, and minority.

What is considered as the Comp Set?

Comp set is short for competitive set. Hotels choose other hotels that they feel they most closely compete with to define their comp set. Hotels benchmark their performance off of the aggregate of their performance, so it drives their revenue/available room index. A hotel’s understanding of their market as a whole is one of the chief results and goals of defining and following a comp set. Knowland allows hotels to see what group business drives the business of the comp set properties they select. In doing so, they can then set sales strategies and action steps to shift market share.

What is considered as Corporate?

Corporate, or corporate group, is the market segment used to categorize any for-profit company. There are numerous subsets under the corporate market such as technology, banking, finance, pharmaceutical, etc. Knowland products allow users assigned to the corporate group market to filter results in order to narrow down those results within the corporate market for targeted sales solicitation.

What is considered as Government?

The government market segment is one of the main market segments a hotel chooses to pursue, although it tends to be highly specialized and complex in the way in which planners within the segment book meetings. Generally, planners of government meetings seek the per diem rate and sometimes source their meetings thru the GSA, which can add layers of complexity to the booking process. With Knowland products and tools, users can narrow down results within a search for government meetings into subset of federal, state, and local so their sales efforts can exactly mirror their own sales deployment.

What is Market Segment?

Most hotels divide organizations that hold groups and meetings into one of several categories of business called market segments. Sales managers at hotels are generally assigned to one or more of these market segments as a focus for their sales activities. From the segment to which they are assigned, they cultivate and develop group opportunities for their hotel. The main market segments* are: Corporate Association SMERF Government Each one of these segments has subsets (further defined within this glossary) that sales managers can additionally apply for more granular focus. Within Knowland products and tools, users have the option of using these market segments (and subsets) as filters to edit down the results of a search, therefore making it much easier for them to target groups that directly align with their assigned segment. *Tour and Travel is sometimes included as a main segment.

What are Past Events?

At Knowland, past events refers to the meetings and group events that an organization has held in the past. Under an organization’s “Past Events” tab in the Knowland tool, a user can see the months in which meetings were held, see the types of hotels that have been booked previously, the arrival/departure pattern of a group, and the amount of meeting space the group has utilized for previous meetings. This type of insight into a group’s booking patterns can allow a user to formulate deeper and more effective strategies about what groups to pursue and ways in which they might improve proactive sales tactics.

What is the Readerboard?

A readerboard is the display board found in the meeting space area of a hotel that lists the meetings at the hotel happening that day, the times of the sessions, and the name of the meeting room being used. The information on a hotel readerboard forms the basis for Knowland’s extensive database of more than a half-million groups.

What is SMERF?

An acronym, this market segment consists of groups and meetings that fall into the categories of Social, Military, Educational, Religious, and Fraternal. Knowland breaks down these subsets into individual filters that users can utilize to narrow down a broad SMERF search.

What is SMMP?

An SMMP is a Strategic Meeting Management Program. Found mostly in corporate groups, an SMMP is a complex procurement-driven set of rules and regulations that govern and guide a company’s meeting planning efforts. The goal of an SMMP is to track meeting spend so that it can be analyzed and leveraged to create savings within the corporation, resulting in cost savings and risk mitigation. With Knowland tools, hotels can get extensive detail on a company’s SMMP requirements so they can have deeper understanding of the rules in which they need to operate. Once these rules are understood, a hotel can try and become part of a company’s meetings program by becoming an approved hotel and book more group business from that company.

What is a Subset?

Knowland’s database divides each of the major market segments (Corporate, Association, SMERF, and Government) into subsets. A subset is the breakdown of a main market segment into the subcategories of group classification that make up that main segment. This is done so that sales managers who are assigned to a very specific market subset within a main market can filter search results and find the groups that match the way in which they are deployed.

What is a Third-Party Planner?

A third-party planner is a meeting planner who books meetings and groups on behalf of an organization. He or she is compensated by a commission (usually 10 percent) paid by the hotel that is confirmed to be the host of the meeting booked. Third-party planners can be independent contractors or work for a meeting planning organization that books meetings for all types of organizations. They usually have no restrictions on the location or the brand of hotel that can be booked, as long as they are paid their commission. Knowland products and tools support hoteliers by identifying who the end-user meeting planner contact is for an organization, plus revealing information on any third-party planners who are associated with booking meetings for an organization. Any third-party planner listed as a contact for a group is identified as a third party so the user can anticipate the need that will exist to offer commission.

Knowland by Cendyn

The only Business Intelligence platform providing market data and benchmarking on the meetings and events segment.

Unlock new revenue potential by leveraging the most powerful account-based MICE market intelligence platform.

Highlights

Dashboards, Analytics and Reporting

Competitor Benchmarking

Data Intelligence And Analysis

Integration, Connectivity And APIs BI

Optimization BI

Rate Monitoring and Parity BI

General Market Intelligence

Business Intelligence

Support Level

Monthly Flat Fee