Integrations

Technical specifications

Advisor

Advisory Services

Reach out to one of ExploreTECH`s experts

Li Hawkins

Project management & innovation

About Li Hawkins

Overview

Launch year

2019

Compatible integrations

Description

Market insight is the industry's first predictive market intelligence solution that captures hotel booking intent in real-time to uncover new revenue opportunities. In other words, it helps anyone interested in understanding true market demand based on consumer search patterns.

Market insight helps answer the following questions:

● When are travellers searching to stay/fly to my destination?

● Where are they from and how long do they intend to stay?

● When should I expect high and low demand over the next 365 days?

● What hotels (outside of my usual competitive set) am I competing against based on consumer search patterns?

● What areas of my destination are the most in demand over specific days?

We turn 100s of millions of data points into actionable data to easily spot opportunities.

Market Insight is suitable for all kinds of hotels from chains to individual properties.

It requires no integrations to use however, you can add your occupancy % OTB (On-The-Books) for deeper insights if you wish to.

Details

Infrastructure detailsCloud, Multi-Property

Support languagesENAR

CategoryBusiness intelligence

SubcategoryMarket Intelligence Tools

Integrations

IndustryHospitality

Screenshots, videos and other resources

Product features

Dashboards, Analytics and Reporting

Real Time Alerts

Competitor Benchmarking

Data Intelligence And Analysis

Alternative Accommodation Data

Demand Calendar For Next 365 Days

Demand Heatmap

Flight Search Data

Future Market Demand Data

Hotel Search Data

Market Demand Pulse

Integration, Connectivity And APIs BI

Optimization BI

2-Way XML integration

Excel Export

Market On-The-Books (OTB) Data (if supported)

Occupancy On-The-Books (OTB) Data (if supported)

Smart Compset

Rate Monitoring and Parity BI

General Market Intelligence

Business Intelligence

Support Level

24/7 Online Support

Chat

Integrations

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Duetto RMS

Vendor verified

Vendor: DuettoCategory: Commercial and distributionSubcategory: Revenue Management System (RMS)

Atomize RMS

Vendor verified

Vendor: AtomizeCategory: Commercial and distributionSubcategory: Revenue Management System (RMS)

Hotelogix Property Management System

Vendor verified

Vendor: HotelogixCategory: Hospitality operationsSubcategory: Property Management System (PMS)

Hotelogix Multi Property Manager

Vendor verified

Vendor: HotelogixCategory: Hospitality operationsSubcategory: Property Management System (PMS)

FLYR Hospitality | Insights

Vendor verified

Vendor: FLYRCategory: Business intelligenceSubcategory: Business Intelligence Tools (BI)

Revenue Management System

Vendor verified

Vendor: hotellabCategory: Commercial and distributionSubcategory: Revenue Management System (RMS)

Booking Engine

Partially verified

Vendor: Net affinityCategory: Commercial and distributionSubcategory: Booking Engine (IBE)

RMS Cloud

Unverified

Vendor: RMS CloudCategory: Hospitality operationsSubcategory: Property Management System (PMS)

Mews PMS

Unverified

Vendor: MewsCategory: Hospitality operationsSubcategory: Property Management System (PMS)

Technical specifications

Specifications

Configurations

The technology supplier has to do the set up from the back end, and training for the client is part of the pricing.

Scalability

Lighthouse's commercial system can be leverage by any commercial team member, owner or general manager. Its implementation is supported by bespoke team within Lighthouse.

Fee structure

Annual Flat Fee

Pricing:

Paid annually. Unlimited number of users.

Buyers

FAQs

How exactly does predictive market intelligence work?

Market Insight blends forward looking search data from OTAs, meta sites, GDS, online reviews, and more. We transform this mountain of data into market demand levels.

How reliable is forward-looking search data when predicting hotel demand?

Forward-looking search data is a reliable gauge of demand. Research by Lighthouse indicates a positive correlation between flight and hotel search data, and hotel level occupancy. Some RMS platforms and partners have integrated Market Insight into their forecast algorithm.

How early can forward-looking search data forecast hotel demand?

Flight and hotel searches can happen days, weeks, or even months before actual bookings. This gives you an early sneak peek into consumer behavior, making it easier to anticipate demand long before reservations roll in.

Can I target feeder markets that drive high volumes of searches?

Absolutely. Identify where travelers are from and how long they intend to stay in your destination and then act strategically with the right pricing and promotions to capture bookings before anyone else.

Can I get city level data to make my marketing budget work harder?

You bet. Our flight search data reveals the who and where of potential guests-right down to the city. Make your marketing dollars count by targeting those exact audiences before anyone else does.

Can I find out who I’m truly competing against?

With our Smart Compset, you’re not just keeping up-you’re staying ahead. It’s the industry's only dynamic competitive set that pivots with market changes, ensuring you’re always matched against the most relevant properties.

Can Market Insight help me in my forecasting process?

Our live data focuses on real, future demand—from people actively hunting for hotels and flights in your area. Utilize our demand calendar to scope out trends for the next year to stay one step ahead of your competitors.

Which Lighthouse products complement Market Insight?

Here's the thing - 90% of our Market Insight users also opt for Rate Insight. Why? Because having both predictive demand intel and real-time rate data gives you an unmatched edge, with pricing that precisely matches true market demand.

Is there an On-the-Books (OTB) integration available?

There certainly is! In fact, when you compare your OTB to the market demand, you’ll be able to gauge demand with more certainty based on the opportunities that are available to them in Market Insight.

Market Insight

Hotel Market Intelligence

Dashboards, Analytics and Reporting

Competitor Benchmarking

Data Intelligence And Analysis

Integration, Connectivity And APIs BI

Optimization BI

Rate Monitoring and Parity BI

General Market Intelligence

Business Intelligence

Support Level

Annual Flat Fee