Product Intelligent Engagement Platform
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Intelligent Engagement Platform

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By NGData
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We help companies with the shift to data-driven, personalized engagement, whereby our customers, such as The Venetian in Las Vegas, now only communicate relevant offers/information.

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Li Hawkins

Project management & innovation

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Overview

Launch year

2012

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Compatible integrations

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Description

Intelligent Engagement Platform
A feature-rich CDP with insightful Customer DNA and real-time interaction management.

Connecting with customers means both gaining a deep understanding of them and engaging with them in the most relevant way. A standard Customer Data Platform just won’t cut it.

Our Intelligent Engagement Platform is a feature-rich CDP with the most insightful Customer DNA while real-time interaction management enables true one-to-one personalized marketing across every stage of the customer journey.

Business value can be obtained quickly with out-of-the-box use cases readily available on our user-friendly platform.

 

 

Details

Infrastructure detailsCloud
Support languagesEN
CategoryBusiness intelligence
SubcategoryCustomer Data Platform (CDP)
Integrations

A CDP that scales more quickly with clever code built in connectors.

When considering how a customer data platform (CDP) or other similar marketing software integrates with business applications and platforms, we often hear about ‘out-of-the-box’ applications. These are the pre-designed ‘plug-ins’ that are based on standard integration and functionality requirements. In reality these applications require a little more out-of-the-box thinking to really work for businesses.

At NGDATA, we recognize that customer data sources and systems aren’t ‘plug and play’.
There’s no one-size-fits-all approach to solving every communications challenge because, like your customers, your business is unique.

Our breadth and depth of industry expertise means we’ve created numerous use cases based on different scenarios that are customizable for different businesses. We’ve invested thousands of hours in the development of our integration framework. This is a unique combination of around 300 building blocks from the NIFI Project and multiple NGDATA specific building blocks created to address various use cases.

For more information and the overview over our known connectors: https://www.ngdata.com/connectors/

IndustryHospitality

Screenshots, videos and other resources

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Product features

Customer Data Unification

Centralized Data Warehouse
Create Unlimited Number Of Lists
Customer Profiling
Deterministic Matching (match customers when there is some explicit identifier)
Guest Profile Enrichment
Guest Profiles
Hard Profile Merging (combine profiles into a single profile record)
Secured Data Protection
Segmented Messaging (Reservation Type, Demographics)
Soft Profile Merging (keep original records entries)

Data Analytics and Reporting CDP

Advertising (DSPs, Facebook, Google Marketing Platform, etc)
Analytics Measurement & AB Testing ( Google Analytics, etc)
Business intelligence And Analytics
Campaign Analytics
CRM Module
Dashboarding And Data Visualization
Data Access with Expert Options
Data Analysis And Reporting
Email/Marketing Automation (MailChimp, Sendgrid, Salesforce Marketing Cloud, etc)
Google Review Partner
Guest Feedback Management
Hotel Facilities Integrations
Loyalty Program Management
Marketing Dashboard
Payments Integrations
POS Integration
TripAdvisor Review Collection Partner

Data Cleansing, Transformation and Enrichment

Household Clustering
Predictive Segmentation (Lookalike Modeling)
Recommendation Predictive Model (Content or Product affinity, next best action, etc)

Management and Optimization CDP

Automated Data Gathering And Integration
Automated Pre-Stay Emails
Centralized Multi-Hotel/Multi-Brand Solution
Centralized User And Role Management
Corporate Login (Portal)
Emailing Automation (Pre and Post Stay)
Multi-Lingual
Multi-Property Management
Real Time Data Collection
Unlimited Users

Support Level

Office Hours Online Support
24/7 Online Support
Chat

Integrations

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Technical specifications

Specifications
Configurations
The technology supplier has to do the set up from the back end, and training for the client is part of the pricing.
Scalability

Fee structure

Tiered Subscriptions
Pricing:

Buyers

FAQs

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