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BenchDirect is the first of its kind, a hotel benchmarking platform providing hoteliers with never-before-seen competitive data. Through real-time actionable insights, you will not only be able to compare the end results but also gain a clear understanding of how they came to be, so you can unravel the building blocks of an effective direct booking strategy. With a whole host of direct booking metrics, you can now analyze data more than 30 key metrics centered around website and booking engine traffic, bookings and pickup, future demand, rates and disparities, and use profile and behavior. ﻿By observing hundreds of millions of users across our network of hotels, our data is unique, both in scale and quality. We want hoteliers to be able to benefit from this Network Effect, which is why we are making BenchDirect available to hotels worldwide for free.<ul><li>Understand your direct channel: View and compare more than 30 key metrics of your hotel’s website.</li><li>Breakdown the full user journey: Analyze the full direct booking journey to spot areas where you are under or over-performing.</li><li>Redefine your competitive set: Learn from a global network of hotels thanks to multiple and dynamic competitive sets.</li><li>Unlock actionable insights for free: Access real-time data to uncover opportunities to grow your direct bookings.</li></ul>

Attribution Reporting

Availability Calendar (With Prices Per Day)

Business and Marketing Plans

Calendar View

Collaboration & Commenting

Corporate and Travel Agency Account Tracking

Create Custom Reports On The Fly

Customizable Data Hierarchies

Distribution Cost Analytics

Dynamic Pricing

File Attachments

Flexible Role Based Reporting

Guest Management Dashboard

KPI Dashboard

Lost Business Data

Macro and Micro Booking Trends As They Happen

Marketing Dashboard

Net Revenue KPIs

Performance Data

Pricing Decision Impact Tracking

Revenue Pacing

Version Control

View Key Performance Indicators Across Portfolio Of Properties

Occupancy On-The-Books (OTB) Data (if supported)

Market Segments Analysis (Discount, Leisure, Groups, Corporate, Retail, Government, Wholesale)

Pickup Analysis

Early Warning Trends

Average Guest Spend

Rate plan analysis

Distribution channel analysis

Budget comparison

Data feed to business intelligence tool or data warehouse

Net revenue reporting

Google Analytics conversions linked with PMS data to track booking status changes

Competitor Strategy Monitoring

Discount Monitoring

Rate Type Comparisons

Room Rate Comparison

Alerts and Notifications

Ancillary Revenue Tracking

Booking Pattern Analysis

Corporate Reporting

Custom Alerts

Custom Dashboards

Custom Reports

Customizable Notifications And Alerts

Daily Reporting

Dashboarding And Data Visualization

Food & Beverage Reporting, Analysis & Forecasting

Market Insights Reporting

Other Income Forecasting, Reporting & Analysis

Promotion Impact Report

Real Time Alerts

Referral Reporting

Reporting And Analytics

Sales Analytics

Sales Data

Sales Forecasting

Sales Reporting

Sales Team Productivity Tracking

Scheduled Reports

Social Media Monitoring

Website Performance

Website Performance Tracking

Performance Reporting

Call Accounting

Complaint Resolution Insights: Tracks resolution times and outcomes.

48 months Historical Data Analysis

Alternative Accommodation Data

Demand Calendar For Next 365 Days

Demand Heatmap

Expense Analysis

Flight Search Data

Future Market Demand Data

Historical Trend Analysis

Hotel Search Data

Local Event Monitoring And Database

Market Demand Pulse

OTA Tracking For Mobile and Desktop

Parity Reports

Rate Parity Alerts

Revenue Analysis

Segmented data with Different Time Periods

Vacation Rental Rate Intelligence

Channel Analysis (Brand.com, CRS, Direct, GDS, OTA)

Demand Pace Analysis

Financial Forecast Builder

Five-Year Forecasting

Food And Beverage Forecasting

Forecast Locking & Workflows

Other Revenue Streams Forecasting

Revenue Forecasting and Budgeting

Access Controls/Permissions

What-If Scenario Analysis

Facebook Integration

Instagram Integration

Metasearch Connectivity

Open API

Twitter Integration

Align Meetings And Events and Revenue Management Strategies

Booking Trends and Patterns For Meetings And Events Business

Group Pricing And Evaluation

2-Way XML integration

Data mapped to the 11th edition of the USALI

Device Type Tracking

Excel Export

Market On-The-Books (OTB) Data (if supported)

Multi-Currency Support

Multi-Property Management

Notifications

On the Books (OTB) Comparisons

OTA Rank Tracking

Quick Rate Shopping Filters

Real Time Data Collection

Room and Rate Type Filtering

Smart Compset

Workflow Automations

Local / Regional Support in Middle East and Africa

Office Hours Online Support

24/7 Online Support

Chat

E-Training / Online Training

Dedicated Account manager and Implementation Manager

Dedicated customer success manager

Dedicated onboarding specialist

Webinars and courses

Self service onboarding tool

In-product help and walk throughs

BenchDirect

dailypoint Data Laundry

Revinate Guest Feedback

Cendyn CRM

dailypoint Loyalty

Digital Marketing Services

Booking Engine 360

Marketing Automation

Websites

Profitroom Channel Manager

Multi-channel CRM

D-EDGE - Booking Engine

Cendyn Booking Engine

Cendyn CRS

360° - CRM & Central Data Platform

D-EDGE - Channel Manager

RezGain Channel Manager

Clock PMS+

Booking Engine

Revinate Marketing

dailypoint Marketplace

Mews PMS

Competitive Benchmarking

Li Hawkins is an experienced professional with a strong entrepreneurial mindset and leadership abilities. She has a diverse background in management roles and possesses a deep appreciation for innovation, collaboration, and integrity. Her key areas of expertise include project management, hotel development, relationship building, strategic planning, asset management, financial performance analysis, and understanding key objectives in terms of what technology is required based on the requirements of a specific business.Li is known for her clear communication, effective presentation skills, and ability to work well under pressure while meeting deadlines.

Project management & innovation

Li Hawkins