Cisco is a leading technology vendor with a focus on various industries, including travel, hospitality, and industrial markets. They offer a suite of products that work together seamlessly, encompassing both software solutions like SD-WAN for secure connectivity and hardware such as Industrial IoT routers. Cisco's technology spans across departments within organizations, catering to sales, management, IT, F&B, customer service, operations, and ticketing. Their emphasis on software and subscription models aligns with industry trends, showcasing a strategic shift towards software offerings like cybersecurity. Despite recent restructuring efforts involving job cuts to focus on high-growth areas, Cisco remains committed to innovation and providing cutting-edge solutions for diverse industry needs