The CRS provides centralized control and optimization for managing distribution across various selling channels such as websites, call centers, OTAs, GDS, and metasearch. It provides real-time updates and easy implementation of hotel distribution strategies. The tool integrates with the hotel tech ecosystem, including PMS, OTA, RMS, CRM, and payments, and offers revenue management controls to increase REVPAR. The AI assistant provides time-saving in application language translations and content generation and enforces best practices. Overall, the CRS helps users streamline distribution, improve efficiency, and maximize revenue.

Central Reservation System (CRS)

The revenue management platform is designed to maximize profit with its range of features and capabilities. It offers real-time information on hotel status, forecasting, demand, and pricing per segment and room type. With its innovative AI model, the RMS can accurately forecast, price, and account for demand elasticity. The platform includes a unique "Strategy builder" tool that allows users to define their revenue management strategy. Automation is a key aspect, providing full control while streamlining processes. Additionally, the platform offers group displacement functionality to optimize revenue when evaluating requests. Overall, the RMS aims to maximize profitability through advanced forecasting, strategy building, automation, and optimization features.

Revenue Management System (RMS)

The CRM is a powerful solution that combines two key elements to enhance the relationship between hotels and guests. First, focusing on smart guest engagement and second, loyalty. In terms of guest engagement, it offers profile management, segmentation for personalized content, marketing automation, guest intelligence through reporting, upsell functionalities, and addressing cart abandonment. The loyalty aspect includes a guest portal for member engagement, customizable loyalty programs that can be based on points, stays, room nights, tiers, and a range of reward options. The CRM aims to maximize guest satisfaction and strengthen hotel-guest relationships through comprehensive engagement and loyalty management features. The AI assistant provides time-saving in application language translations and content generation to enforce best practices.

Customer Relationship Management System (CRM)

Our next-gen booking engine leverages AI and intelligent automation to optimize each guest interaction online, resulting in higher direct channel conversion and retention&nbsp;rates for hotels around the world.&nbsp; How? <ul><li>Unique guest experiences:&nbsp;our predictive personalization tools harnesses&nbsp;real-time data to tailor engaging&nbsp;content for every visitor.&nbsp;This&nbsp;wraps around the&nbsp;entire&nbsp;guest&nbsp;journey allowing you to deliver the right message, to the right visitor, at the right time.​</li><li>Always optimized: fully responsive design and advanced user testing ensures all elements of the booking engine UI are optimally&nbsp;configured&nbsp;for&nbsp;performance&nbsp;based&nbsp;on millions of real user interactions.​</li><li>Powerful merchandising tools&nbsp;ensures that when guests are browsing, your brand stands out from the pack - from&nbsp;persuasive messaging,&nbsp;to&nbsp;rich media like videos &amp; virtual tours.&nbsp;&nbsp;​</li><li>Guest&nbsp;Retention:&nbsp;allora.ai&nbsp;can identify high value bookings at risk of cancellation and help you to deploy targeted strategies to retain them.​</li><li>We cater for all shades and depths of loyalty and guest recognition:&nbsp;from full stack CRM to agile closed user group sign ups and member rates native within&nbsp;the platform.​</li><li>Rich reporting:&nbsp;get fast, actionable insights from your data to support better decision making across departments, from revenue, marketing and more.&nbsp;​</li><li>A wide selection of 3rd party integrations:&nbsp;developed with partners to add enhancements to your booking engine and include loyalty, CRM,&nbsp;reviews, price&nbsp;comparison, spa and much more.&nbsp;​</li><li>Our Single sign-on&nbsp;and&nbsp;intuitive&nbsp;UI&nbsp;makes it easy for hotel teams to get jobs done quickly and efficiently. The platform helps you keep track of what important features to implement next. This is updated throughout the year as we release new features to ensure you don't miss out on improvements.</li></ul>

Booking Engine

Booking Engine (IBE)

Break free from the maze of digital marketing and amplify the online strength of your hotel brand. Combine our team’s hospitality expertise and AI-powered data to effectively boost your bookings by employing our comprehensive marketing mix of Search Engine Optimization, Paid Search, Metasearch, and advanced Digital Strategy. Search Engine OptimizationLeverages technical and content SEO with best practices for keyword research, content audits, search interest, local search and voice search. Paid Search &amp; PPCAchieve immediate results with best-in-class PPC campaigns and management, with measurable ROI, targeted advertising and increased brand awareness and website traffic. MetasearchMakes your brand visible across all platforms (including Google Hotel Price Ads, Trivago, TripAdvisor, Bing Ads, Skyscanner, Kayak and Wego) with continuous monitoring of cost per click and hotel visibility using experienced bid management and optimization techniques. Digital StrategyProvides powerful business intelligence, analysis and reporting to create a constantly evolving digital marketing strategy for all your digital marketing efforts and execution, helping you grow and stay front of mind with customers. Google Premier PartnerProvides access to a wide range of benefits in three key areas: education &amp; insights, access and support, and recognition and rewards. Ensuring best-in-class PPC campaigns and digital marketing management with a return on investment of 20:1.

Digital Marketing

Marketing Services

Through the power of data, we understand how your business is unique, with its own set of goals, target audience, and brand identity. That's why every element of our hotel website design reflects your specific requirements. From the moment a guest lands on your website, we will create an experience that captivates and engages them. Our meticulously designed user interfaces are intuitive and easy to navigate, ensuring a seamless browsing experience. By placing your guests' needs at the heart of the design process, we creates websites that not only look stunning but also provide the functionality and features that your audience desires. We analyze your customers' browsing habits and behavior to optimize the layout and structure of your website, ensuring that key information is easily accessible and actions are intuitive. From seamless navigation menus to convenient contact forms, we design every aspect of your website with the user in mind.

Web Design

Make your brand visible across all platforms (including Google Hotel Price Ads, Trivago, TripAdvisor, Bing Ads, Skyscanner, Kayak and Wego) with continuous monitoring of cost per click and hotel visibility using our experienced bid management and optimization techniques. With continuous monitoring of cost-per-click and hotel visibility we will connect your booking engine with seven metasearch channels. By displaying your hotel at the top of search results pages we can drive the majority of your metasearch revenue, increasing your direct bookings and channel shift, whilst reducing your commission costs. As you only pay for direct clicks you will be targeting people with real travel intent and will prevent your booking going straight to prominent OTAs instead.

Metasearch by SHR Group

Louise Hibbert

Boudl Hotels and Resorts - How SHR unleashed the power of CRM and multi-product optimization

EMEA's office

APAC's office:

SHR Group

A hotel distribution specialist supports our partners with viable solutions for optimizing distribution performance, ability to create cost-effective distribution strategies that achieve and improve visibility and long-term profitability combined with in-depth knowledge of reservations, central reservations systems, channel management, digital marketing, distribution, Sales, Meeting & Events.

With over 20 years’ experience in the hospitality industry at a senior level and has managed comprehensive e-distribution strategies for multi-unit hotel groups in the Middle East region with Rotana Hotels, Hilton International, Damac Hotels, Roda Hotels, Carlton Hotels, Jannah Hotels & J5 Hotels.

Hotel distribution optimization expert

Angie Lacia

Li Hawkins is an experienced professional with a strong entrepreneurial mindset and leadership abilities. She has a diverse background in management roles and possesses a deep appreciation for innovation, collaboration, and integrity. Her key areas of expertise include project management, hotel development, relationship building, strategic planning, asset management, financial performance analysis, and understanding key objectives in terms of what technology is required based on the requirements of a specific business.Li is known for her clear communication, effective presentation skills, and ability to work well under pressure while meeting deadlines.