Customer Relationship Management & Loyalty

The CRM is a powerful solution that combines two key elements to enhance the relationship between hotels and guests. First, focusing on smart guest engagement and second, loyalty. In terms of guest engagement, it offers profile management, segmentation for personalized content, marketing automation, guest intelligence through reporting, upsell functionalities, and addressing cart abandonment. The loyalty aspect includes a guest portal for member engagement, customizable loyalty programs that can be based on points, stays, room nights, tiers, and a range of reward options. The CRM aims to maximize guest satisfaction and strengthen hotel-guest relationships through comprehensive engagement and loyalty management features. The AI assistant provides time-saving in application language translations and content generation to enforce best practices.